In my third annual Super Bowl Mobile Hits and Mobile Misses analysis I am going to start with the mobile misses – pretty much all of the advertisers. I sat there watching each commercial with anticipation and my cell phone […]
TV
Sears’ Excellent Mobile Coupon Campaign
I was walking through my living room the other day and a Sears commercial on TV caught my eye. I noticed they had a text message offer on the screen. Since I am always looking for mobile marketing campaigns “in […]