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Kim Dushinski

So does mobile marketing keep you up at night? Either figuring it out or being excited by the opportunities? Me too.

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If you have an an SMS Alert or Coupon campaign going and are wondering how to get people to subscribe to get them, follow this example by Redbox.

I’m on Redbox’s email list so I can find out what movies are coming up and to get my free Monday rentals. However, I rarely use the free Monday offer because I never have the free rental code with me when I need it – on Mondays when I am already out.

This week I got an email from them telling me about their Free Wednesday offer and the offer will be sent to me via SMS. YES! This is great. Now I will get the offer and have it with me for when I need it – Wednesdays when I am already out.

Bet I will use this offer a lot more than the ones emailed to me.

So, here’s what Redbox did right:

1) Offered me something I really want – free movies.
2) They sent me the offer via email – integrated marketing.
3) Let me sign up on the computer from a click from email – made it easy.

I hope when I go to Redbox next they have signage on the machine itself to get people to sign up via text. After all at that point they will be standing there waiting for the person in front to finish getting their movie and will have their cell phone handy.

Good job, Redbox!