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Kim Dushinski

So does mobile marketing keep you up at night? Either figuring it out or being excited by the opportunities? Me too.

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People really don’t like to have advertising thrust upon them. They don’t like to feel like someone is interrupting them to push a certain message or opportunity upon them, especially if that message is not one they want to receive or the opportunity is unwanted.

Make Life Easier with MobileHowever, people DO want things to be convenient and accessible when they need them.

They want to know about things that are important to them. And they are especially grateful to anyone or any company that makes their life easier.

Making life easier for someone is one of the six ways you can provide value with mobile.

Here are a few ways you can make your customers life easier with mobile:

  • Build an easy to find mobile site that has commonly sought after stuff like your phone number, directions/map and hours right up top. Unlike your desktop site, if they need this information they need it NOW.
  • Offer a text message reminder service for your customers. If there is something your customers want to be reminded of as it relates to your products or services, set up a way for them to be reminded.
  • Provide a mobile alert system for things are extremely timely about which your customers want to know. This could be an open appointment or available seating. It could be a pricing alert or an availability alert. Anything for which email is too slow is a good match for text messaging alerts.
  • Create a mobile loyalty program. Don’t make people carry around another card in their wallet. Honestly, it is too much to ask people to do.

With mobile marketing it is so important to focus on the end user because their mobile device is so personal to them. Really anything that is sent to it or seen on it has the potential to either interrupt and annoy or provide value and delight. Focus on delighting your customers and your mobile marketing campaign can succeed beyond your expectations.

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6 Ways to Provide Value with Mobile

In marketing you can push your message to your customers or you can pull them to you. Because mobile marketing is 100% permission based you have to use pull tactics with mobile.

For people to come toward you when you are marketing to them you have to make your customers’ lives better in some way for them to accept mobile marketing from you. Otherwise, they will ignore your campaigns just like they ignore anything that is irrelevant or annoying to them.

In this blog post series I will cover the 6 Ways to Provide Value to Your Customers via Mobile. Here is the second of six ways to add value:

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Timely Information

If there is something that your target market needs to know in a very timely manner, when even getting it via email might be too late, this is the perfect value to provide via mobile.

An example of this could be a pricing alert (gas prices are going up in 4 hours), an availability alert (your favorite hair stylist has an opening in 3 hours or the hard-to-find item you have been waiting for is now in stock) or a combination of the above (we have open tables tonight and if you come in before 7 pm, you get a free dessert).

This could also be a readiness alert (when something you need to pick up is ready) because once you are home to check your email or retrieve your phone messages you don’t want to head back out again. Getting a text message on the way home would be ideal.

Travel alerts are a perfect example of timely knowledge. If a flight is delayed or gate is changed and you can find out about it instantly wherever you are, that is very valuable information to know immediately.

Other Posts in this Series:
What Your Customers Want via Mobile