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Kim Dushinski

So does mobile marketing keep you up at night? Either figuring it out or being excited by the opportunities? Me too.

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My 4th of July mobile marketing challenge was a huge success. People participating found mobile marketing happening and were so excited to be focusing on the opportunities in mobile. Interestingly, it seems that the opportunities are what we found the most.

My specific results for the challenge (which was to keep track of every mobile marketing encounter over the weekend) included only two text message coupons. One from Arby’s which arrived on my phone on the 4th of July. I was unable to redeem it that day since I was in a small mountain town that did not have an Arby’s. The other was my free movie coupon from Redbox which came to me on Monday morning before I left for home, so I am counting it.

So while I didn’t see tons of mobile marketing I did see lots of possibilities. Jeff Wells, a challenge participant summed it up nicely in his comment, “in my minds eye I saw a hundred missed opportunities.”

YES! That is exactly what happened to me. In this photo you see an empty Please Take One box. It was in front of a house for sale on a street with practically everyone in the town walking by during the course of the day. When I first walked by in the morning this box was filled with flyers. By mid afternoon it was empty.

Had the Realtor put up a text for info offer on the sign it would have allowed all the people who walked by in the afternoon to still get info on the house. The Please Take One box would be available continually.

The parade was another time I spotted lots of opportunities. Restaurants who had floats could have had mobile coupon offers, politicians could have been signing up volunteers via text message as they went down the street, the town itself could have been promoting foursquare checkins or getting Facebook fans for their official page.

The good news in all of this is that the opportunities are there for businesses to take advantage of mobile. And it is up to us mobile marketing entrepreneurs to get mobile into their marketing mix.

What mobile marketing did YOU see this weekend? What opportunities did you see for mobile?

My dad, Jack Randall, (pictured here with me on the 4th of July 2008) actually sparked this challenge by calling me excitedly to tell me that he saw that Walgreens has mobile prescription alerts. It may not be an exact quote, but he said, “Mobile is everywhere now.”

My challenge is for you to pay attention to how many mobile marketing interactions you have during the holiday weekend.

Everything counts…

- Mobile coupons you receive and/or redeem
- Text in offers you can sign up for
- Mobile ads you see on apps or on the mobile web
- Foursquare ‘offers nearby’ when you check in

Not only will you get interesting insight into how prevalent mobile marketing is becoming, you could win a prize.

The Prize:
Everyone who comments on this blog post or writes on my Facebook page’s wall to let me know your tally will be entered in a random drawing to win a Strategic Thought Session with me or $250 off a Mobile Marketing Business in a Box.

To win you must post your tally by NOON Eastern Time on July 5th.

Worried you might forget to count?
Sign up to get two mobile message reminders
during the weekend. Simply text CHALLENGE to 67777.
Message and Data Rates Apply. US numbers only.


I own my own business for the freedom it affords me. Freedom to set my own schedule; freedom to write my own paycheck; freedom to make my own decisions.

If you want this freedom for yourself and want to do it in the most exciting industry since the Internet, check out the Mobile Marketing Business in a Box Freedom offer today through July 5.

In addition to what you already get to help you start your mobile marketing business, you will also receive:

30-minute individual consultation with me

Invitation to the Founders meeting of the Mobile Profits Insider (more on this below)

$50 Off Coupon to upgrade to the Masters Class in September

Plus, the first 15 people to sign up will also get a personally autographed copy of The Mobile Marketing Handbook.

Mobile Marketing Business in a Box Info

* * *

Mobile Profits Insider will be a regular webinar-based meeting for mobile marketing entrepreneurs like you to network, discuss marketing strategies and mobile marketing campaigns. I will personally facilitate the meeting and be available for questions and to suggest resources.

This first meeting is for the Founders of the group and is by INVITATION ONLY.

Together we will craft the framework of the group and hold our first session. Being on this session will utomatically grant you Founder status which will come with several benefits that we will determine together.

There is no charge for this first call. After that there will be a monthly fee, which we’ll decide together. Founders will get a substantial lifetime discount on the membership fee.

See the Freedom Offer here.