MMA FORUM NEW YORK, JUNE 8 & 9 Register by April 30 for Early Registration rates! Visit www.mobilemarketingforum.com to learn more and register today. Member 2-day = $1095 Non-member 2-day = $1595 Join industry leaders at the annual MMA Forum […]
mobile marketing association
What is Mobile Marketing Anyway?
The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in […]
Networking With and Without Twitter
In the past week I attended two functions which turned out to be very different for one simple reason – Twitter. First up was the first annual Chicks Who Click (CWC) in Boulder on January 10th. Then I attended the […]
No Such Thing as Free SMS Text Messaging
WARNING: This post will not be popular amongst some text messaging companies. There is No Free Lunch in Text Marketing Undoubtedly you have discovered that there are tons of text message companies to choose between when you are ready to […]
Biggest Obstacle in Mobile Marketing
I was watching this video (see below) of Laura Marriott, President of the Mobile Marketing Association being interviewed by Michelle Sklar of bnetTV.com at the CTIA Wireless show earlier this year. At one point they begin to discuss what they […]