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What Your Customers Want via Mobile

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6 Ways to Provide Value with Mobile
In marketing you can push your message to your customers or you can pull them to you. Because mobile marketing is 100% permission based you have to use pull tactics with mobile.
For people to come toward you when you are marketing to them you have [...]

What do you want on the mobile web?

In my book The Mobile Marketing Handbook (coming Fall 2008), I make a case for having two versions of websites – one for viewing from a full size computer and one for viewing from a mobile device. My friends over at Situational Marketing summed it up perfectly:
As a normal cellphone user – I don’t want [...]

Mobile Marketing Kudos and Misses

I’m starting to see mobile marketing hit the mainstream and I wanted to share a couple of campaigns I’ve witnessed and comment on them – giving kudos where they’re due and sharing some of the misses that keep campaigns from hitting the mark.
This week I’ve seen announcements about Office Depot launching a mobile campaign, Papa [...]

Getting Started

I’m just doing this post to get the thing started and make sure my feed is working correctly.

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