Archive for Thoughts about Mobile

Why Mobile Marketing is the Next Thing

I saw this video over on Lena’s Zena’s blog, Nothin’ but SocNET while doing some research for the social networking chapter in my book.
It is well worth the 4 minutes to watch it – the concept is excellent and the way the video was done is brilliant. Take a look and then tell me if [...]

Should We Market with Mobile?

Media Strategies Editor, Jim Meskauskas makes an interesting point in his iMedia Connection column “Are early adopters the best mobile audience?“ when he says:
Movement into the mobile space should certainly be made, but it shouldn’t simply be made because it’s possible to do so.

He’s right. A business should not try to reach their customers (or [...]

The fast future of mobile

Don’t you wish you had a crystal ball to see into the future of mobile marketing? I do.
I want to know when doing everything on our mobile phones will seem normal – just like surfing the web seems normal now. I want to know which company will be the Google of mobile – I’ll [...]

Leaflets for iPhone

The speed at which Brian Fling and his cohorts at Blue Flavor developed Leaflets for iPhone is the same speed at which mobile marketing will become a staple marketing strategy for American businesses.
It was a scant two weeks after the iPhone became available that the ultra-cool Leaflets – fun, useful applications designed to run [...]

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