This is a GUEST POST by Bob Bentz. I hope you enjoy it as much as I did.

North Pole – Who’s the greatest businessman of all-time?

No, it’s not Henry Ford, nor is it John D. Rockefeller. Bill Gates? Donald Trump?… Read the rest

Would you please answer a very quick two-question survey for me? I would really appreciate it. It is about your role in mobile marketing. It would help me a lot because I need a clear picture of my readership.

If you answer the survey you can enter a drawing to win a copy of The Mobile Marketing Handbook.… Read the rest

I saw James Pearce recommend this slideshare presentation by Benjamin Joffe, CEO of +8*(Plus8star.com) and just had to share it with you. It is fantastic. Don’t worry that there are 90 slides. It will go fast and you will find it very entertaining and enlightening.… Read the rest

I was watching this video (see below) of Laura Marriott, President of the Mobile Marketing Association being interviewed by Michelle Sklar of bnetTV.com at the CTIA Wireless show earlier this year. At one point they begin to discuss what they feel is the biggest obstacle facing mobile marketing right now.… Read the rest

When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible.… Read the rest

In my post over at MobileMarketingWatch today I wrote about an interesting discussion I had with a colleague about when mobile marketing will be completely integrated into consumers’ lives.

What do you think?
Does it depend upon where you live? I bet this question even seems odd to those of you in Asia, Europe or Australia.… Read the rest

As I posted about on Mobile Marketing Watch, I was disappointed in the mobile-focused Superbowl commercials this year and I really hope the Olympics will step up to the mobile plate a lot better. Here are my three wishes for mobile marketing to be integrated with the great world games:

Text to Cheer
Let’s see athlete support spurred on via mobile.… Read the rest

Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone has/will change everything (including here).… Read the rest

Forget your carbon footprint; do you know what your digital footprint is?

Tomi Ahonen wrote a very interesting blog post about how companies can utilize consumers’ movements, mobile activities and social interaction (their digital footprint) to more effectively market to them.… Read the rest

In my book The Mobile Marketing Handbook (coming Fall 2008), I make a case for having two versions of websites – one for viewing from a full size computer and one for viewing from a mobile device. My friends over at Situational Marketing summed it up perfectly:

As a normal cellphone user – I don’t want the full internet.

… Read the rest