Archive for Thoughts about Mobile
When will mobile be mainstream?
In my post over at MobileMarketingWatch today I wrote about an interesting discussion I had with a colleague about when mobile marketing will be completely integrated into consumers’ lives.
What do you think?
Does it depend upon where you live? I bet this question even seems odd to those of you in Asia, Europe or Australia.
[…]
My 3 Wishes for the Olympics & Mobile
As I posted about on Mobile Marketing Watch, I was disappointed in the mobile-focused Superbowl commercials this year and I really hope the Olympics will step up to the mobile plate a lot better. Here are my three wishes for mobile marketing to be integrated with the great world games:
Text to Cheer
Let’s see athlete support […]
Why the Mobile Web MUST Survive
Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone […]
What’s Your Digital Footprint?
Forget your carbon footprint; do you know what your digital footprint is?
Tomi Ahonen wrote a very interesting blog post about how companies can utilize consumers’ movements, mobile activities and social interaction (their digital footprint) to more effectively market to them. As with pretty much everything Tomi writes, it is worth a read. It is […]
What do you want on the mobile web?
In my book The Mobile Marketing Handbook (coming Fall 2008), I make a case for having two versions of websites - one for viewing from a full size computer and one for viewing from a mobile device. My friends over at Situational Marketing summed it up perfectly:
As a normal cellphone user - I don’t want […]
7 Things about My Mobile Use
My good friend Angie Pedersen tagged me with the 7 Random Things meme and I am happy to participate but have changed it slightly to be 7 Things About My Mobile Use.
I do this for two reasons. First, I want to keep my blog on topic about mobile and secondly, I am very curious […]
Why Mobile Marketing is the Next Thing
I saw this video over on Lena’s Zena’s blog, Nothin’ but SocNET while doing some research for the social networking chapter in my book.
It is well worth the 4 minutes to watch it - the concept is excellent and the way the video was done is brilliant. Take a look and then tell me if […]
Should We Market with Mobile?
Media Strategies Editor, Jim Meskauskas makes an interesting point in his iMedia Connection column “Are early adopters the best mobile audience?“ when he says:
Movement into the mobile space should certainly be made, but it shouldn’t simply be made because it’s possible to do so.
He’s right. A business should not try to reach their customers (or […]
The fast future of mobile
Don’t you wish you had a crystal ball to see into the future of mobile marketing? I do.
I want to know when doing everything on our mobile phones will seem normal - just like surfing the web seems normal now. I want to know which company will be the Google of mobile - I’ll […]
Leaflets for iPhone
The speed at which Brian Fling and his cohorts at Blue Flavor developed Leaflets for iPhone is the same speed at which mobile marketing will become a staple marketing strategy for American businesses.
It was a scant two weeks after the iPhone became available that the ultra-cool Leaflets - fun, useful applications designed to run […]
