I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game with a new twist.… Read the rest

Last week in my e-zine, Mobile Marketing News Brief, I issued a mobile marketing challenge to my readers. (You can see the News Brief here and sign up to receive it here.) Today I’m reporting my results and giving you the chance to share how the challenge went for you.… Read the rest

U.S. Text Message Companies

Choosing a text message company can be daunting. There are so many choices with a wide variety of services available by each vendor.

Once you have eliminated any company that only offers SMTP email based texting (see why here) you can move on to choosing a provider based on the types of features a particular company offers and whether or not their service will work for what you want to do.… Read the rest

WARNING:
This post will not be popular amongst some text messaging companies.

There is No Free Lunch in Text Marketing

Undoubtedly you have discovered that there are tons of text message companies to choose between when you are ready to dive into text marketing.… Read the rest

In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.… Read the rest

One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now.

At the Minnesota State Fair (going on August 21st to September 1st) , The Scion Chicago Region is using text messaging to give away Garmin TM GPS navigators to people who can guess the number of Scion-branded Skulls placed inside a Scion vehicle.… Read the rest

People really don’t like to have advertising thrust upon them. They don’t like to feel like someone is interrupting them to push a certain message or opportunity upon them, especially if that message is not one they want to receive or the opportunity is unwanted.… Read the rest

If you have an an SMS Alert or Coupon campaign going and are wondering how to get people to subscribe to get them, follow this example by Redbox.

I’m on Redbox’s email list so I can find out what movies are coming up and to get my free Monday rentals.… Read the rest

BLOG POST SERIES:
6 Ways to Provide Value with Mobile

In marketing you can push your message to your customers or you can pull them to you. Because mobile marketing is 100% permission based you have to use pull tactics with mobile.… Read the rest