In what could have been a brilliant marketing campaign, Heartland Jiffy Lube found out the hard way that mobile marketing must be integrated with other marketing methods in order to be successful. As noted by Derek Johnson of Tatango, “TextMarks […]
Text Messaging
How a Mobile Interactive Board Game Impacts Mobile Marketing
I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game […]
Mobile Marketing Challenge
Last week in my e-zine, Mobile Marketing News Brief, I issued a mobile marketing challenge to my readers. (You can see the News Brief here and sign up to receive it here.) Today I’m reporting my results and giving you […]
No Such Thing as Free SMS Text Messaging
WARNING: This post will not be popular amongst some text messaging companies. There is No Free Lunch in Text Marketing Undoubtedly you have discovered that there are tons of text message companies to choose between when you are ready to […]
Twitter as a Mobile Marketing Tool
In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is […]
Giving away GPS navigators at Minnesota State Fair
One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now. At the Minnesota […]