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Mobile Marketing Challenge

Kim Dushinski — Wed, 22 Apr 2009 16:32:28 +0000

Last week in my e-zine, Mobile Marketing News Brief, I issued a mobile marketing challenge to my readers. (You can see the News Brief here and sign up to receive it here.) Today I’m reporting my results and giving you the chance to share how the challenge went for you.… Read the rest

Mobile Site Building Options

Kim Dushinski — Fri, 20 Feb 2009 21:20:17 +0000

MINIATURIZERS / MOBILE SITE BUILDERS

You need a mobile-friendly site NOW. The fastest way to get that it is to miniaturize your site. This makes your site easily accessible via mobile but does not change the content. Just makes it smaller to fit on a mobile screen.… Read the rest

Make Your Blog Mobile-Friendly in a Few Simple Steps

Kim Dushinski — Wed, 22 Oct 2008 17:29:49 +0000

If you want your blog readers to be able to quickly and easily read your blog from their mobile devices there is a really easy way to make that possible. When you’ve followed the steps I’ve outlined below your readers can simply go to your blog URL from their mobile browser and the mobile version of your site will appear.… Read the rest

Mobile Web Megatrends

Kim Dushinski — Tue, 12 Aug 2008 13:44:47 +0000

If designing for the mobile web is even part of what you do, there is an upcoming conference that you should know about.

The Mobile Web Megatrends is a unique one day event that addresses the strategy and best practices relating to key current trends for the Mobile Web.… Read the rest

Mobile Marketing Makes Life Easier

Kim Dushinski — Mon, 21 Jul 2008 16:27:13 +0000

People really don’t like to have advertising thrust upon them. They don’t like to feel like someone is interrupting them to push a certain message or opportunity upon them, especially if that message is not one they want to receive or the opportunity is unwanted.… Read the rest

Designing for the iPhone

Kim Dushinski — Wed, 04 Jun 2008 14:03:52 +0000

If you are interested in developing applications or web experiences for the iPhone, you should start here with this power-packed, intense presentation by Brian Fling. There are 353 slides, but they go fast and there is a TON of great information in here.… Read the rest

Why the Mobile Web MUST Survive

Kim Dushinski — Thu, 24 Apr 2008 12:17:46 +0000

Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone has/will change everything (including here).… Read the rest

What do you want on the mobile web?

Kim Dushinski — Sat, 12 Jan 2008 03:56:02 +0000

In my book The Mobile Marketing Handbook (coming Fall 2008), I make a case for having two versions of websites – one for viewing from a full size computer and one for viewing from a mobile device. My friends over at Situational Marketing summed it up perfectly:

As a normal cellphone user – I don’t want the full internet.
… Read the rest

How is your mobile site doing?

Kim Dushinski — Thu, 13 Dec 2007 22:02:52 +0000

If you have a mobile site, how is it doing? Do you know?

Admittedly, it is more than a bit difficult to track statistics on the mobile web. If you have a minute you might like to take a very quick survey about mobile web tracking.… Read the rest

Mobile Web Design

Kim Dushinski — Tue, 28 Aug 2007 16:02:16 +0000

A book I have been anticipating for months was released today. Last week when I got the heads up that it was coming out today I set it on my calendar as appointment to buy it TODAY as soon as possible.… Read the rest