Tomi Ahonen wrote an excellent piece called What happens to mobile advertising when economy comes back? that combined with a MediaPost article by Sarah Mahoney about retailers’ Black Friday plans has got me thinking about the future of mobile marketing.

Ahonen’s point is that once the economy comes back to full swing advertisers will look to add new engagement marketing techniques to their plans instead of just beefing back up their budgets on the old technology.… Read the rest

GUEST POST:
Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging

Sadly, some people are taking advantage of today’s economic news and fraud is reaching an all-time high. Crimes such as online identity theft, credit theft and so forth are all peaking.… Read the rest

In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.… Read the rest

Which of the following would be of the most help to you? I will be doing all three of them, but want to do them in the order that will be the most beneficial to readers of Mobile Marketing Profits. You can either vote in the poll or comment below.… Read the rest

People really don’t like to have advertising thrust upon them. They don’t like to feel like someone is interrupting them to push a certain message or opportunity upon them, especially if that message is not one they want to receive or the opportunity is unwanted.… Read the rest

As I posted about on Mobile Marketing Watch, I was disappointed in the mobile-focused Superbowl commercials this year and I really hope the Olympics will step up to the mobile plate a lot better. Here are my three wishes for mobile marketing to be integrated with the great world games:

Text to Cheer
Let’s see athlete support spurred on via mobile.… Read the rest

If you have an an SMS Alert or Coupon campaign going and are wondering how to get people to subscribe to get them, follow this example by Redbox.

I’m on Redbox’s email list so I can find out what movies are coming up and to get my free Monday rentals.… Read the rest

One of my readers, Filipe from Brazil, wrote to ask me for mobile marketing ideas for radio stations. He was specifically looking for interactive text messaging ideas. Here is what I sent along to him and thought I’d also share it here in case anyone else is looking for ideas.… Read the rest