The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality […]
Mobile Marketing 101
“Is it on sale?” The mobile opportunity – people are buying now
GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging In today’s market, consumers are thinking twice before they buy almost anything. “How much do I need it?” “Do I need it all, or do I just want […]
Seeking Virtual Assistance
I am looking for help from a Virtual Assistant and thought that a post here would be a great place to start. This is for a one-time, multiple component project that is described below in detail. I would certainly be […]
“Holy @!*#!@ Mobile is Huge!”
Not sure how, but I had forgotten about this comment that was made to me immediately after my talk at The System Seminar in March. Today I was reminded of it when Billye Thompson sent out this email about my […]
Superbowl XLIII’s Mobile Ads and Mobile Misses
As I sat down for kickoff on the big day (Superbowl commercial day) I had my phone ready by side. Determined to text in for every text offer, visit every mobile website and consume anything mobile related I figured I […]
Ten Ways to Get Started in Mobile Marketing
My colleague, Cindy Krum of Rank-Mobile will be doing a mobile marketing webinar on January 20th 9am Pacific, noon, Eastern. The $395 webinar, called Ten Ways to Get Started in Mobile Marketing, will include information about how mobile can help […]
A New Mobile Search Directory
There is a new mobile search directory on the scene. If you have a mobile site, you should submit it to SearchIndex.mobi. They are in the process of collecting mobile links now and will be live shortly. Submit your mobile […]
Mobile Analytics White Paper
Greg Harris of Mobilytics has written an excellent, easy to read white paper called Mobile Analytics: Actionable and Accurate Analytics on the Mobile Internet that should be required reading for anyone who is analyzing their mobile website statistics. Not only […]
Have You Started Building Your Text Message List Yet?
If you’ve been marketing on the internet or even had a website for your business for any length of time at all, it is highly likely that you are smartly gathering names and email addresses from your website visitors. You […]
Mobile as 7th of the Mass Media – Excerpt
My colleague, Tomi Ahonen has a new book coming out – Mobile as 7th of the Mass Media – and it is sure to be a great read. I’ve learned so much about the mobile industry and how to market […]