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Archive for Mobile Marketing 101

Twitter Power, Activate!

Today I got my copy of Search Marketing Standard magazine in the mail. Since I am on strict deadline doing book revisions all incoming reading is being waylaid into a To Read When My Book is Done pile. However, a headline grabbed my attention and I opened the magazine immediately. The headline - “Rodney Rumford […]

Mobile Magazine for Busy Women

I’m so excited to announce MobileTude, the first mobile magazine for busy women. Built specifically for mobile consumption, it offers quick fun, helpful info, stress relief and links to stuff you need…from where you are. Regular features are:
* 5 Minutes for Me
* Permission from the Queen
* RX from DrDeClutter
* What’s for Dinner?
* Ask Your Kid […]

Scobelizer meets AdMob’s Omar Hamoui

If you are not up to speed on what is happening in the mobile advertising space (or even if you are) this video is well worth watching - to the end.
You’ll find out about how AdMob got funded in a day, get Omar Hamoui’s take on the future of the mobile web and get […]

Why the Mobile Web MUST Survive

Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone […]

How Mobile Alerts can Help Your Marketing

BLOG POST SERIES:
6 Ways to Provide Value with Mobile
In marketing you can push your message to your customers or you can pull them to you. Because mobile marketing is 100% permission based you have to use pull tactics with mobile.
For people to come toward you when you are marketing to them you have […]

Emergency Texts Increase

In two separate stories I read that emergency text message campaigns are on the rise.
From 9News, the local NBC affiliate in Denver, regarding a stabbing incident that occurred on campus at University of Colorado in Boulder this week:
CU Police also want students to know they used a new text message alert system to warn […]

Are Ready for Mobile Marketing?

Are you just getting your feet wet in the mobile environment and want to know how the water is before you dive in? Would you like to know for sure that the idea you are planning to implement with mobile will work? Or do you just want to know what it takes to make any […]

Mobile Marketing. Really?

It is safe to say that while my family and friends are supportive of my new adventure into the world of mobile marketing, they certainly do not understand it.
“Mobile marketing. Does that mean you’re going to be spamming my cell phone now?”
“No, I don’t think mobile marketing is the next big thing.”
“I’m sure you know […]