Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing.

And while they are not being presented to you on a stone tablet, it would be wise to consider these as set in stone if you want to succeed in mobile marketing.… Read the rest

What is your biggest question about starting or growing your mobile marketing business?

I get dozens of emails and calls every week from people who are just getting started in a text messaging business or want to start doing mobile websites or mobile apps or QR Codes and are stalled at some point.… Read the rest

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Given that nearly everyone on the planet who is old enough to be a potential customer of yours (explored fully here) has a mobile phone, it is imperative that your business takes steps to mobilize now. If your customers haven’t already interacted with you on mobile, they will.… Read the rest

Why 67% of the world’s population having mobile phone access is a BIG DEAL to your business.

Your business needs to market to reach customers. Plain and simple, without effective marketing your business will suffer. Effective marketing is being able to reach and be reached by the right customers at the right time with the right message.… Read the rest

I am so excited to have a new design for my site and want to say that while the site is live, there are still quite a few tweaks and adjustments we are still making. If you see something strange or missing graphics or links that don’t work, please excuse our virtual dust.… Read the rest

If you are just getting started with your mobile marketing business, you might find these tips helpful.

1. Learn the basics of mobile marketing first. If you jump in without knowing some of the most basic requirements and regulations you could land yourself and your clients in hot water.
… Read the rest

I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the interview when he asked.… Read the rest

The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition:

“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

I love the MMA’s new definition because it encompasses all the different tools of mobile marketing that are available today and those that will become available.… Read the rest

The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality is that in order to build a database of opt-in mobile numbers you have to do a mobile marketing campaign.… Read the rest

GUEST POST:
Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging

In today’s market, consumers are thinking twice before they buy almost anything.  “How much do I need it?” “Do I need it all, or do I just want it?” “It is on sale?” Questions people ask when they’re uncertain about their own economic futures.… Read the rest