MobileMarketingProfits.com | Build Your Business with Mobile Marketing » Mobile Marketing 101

3 Steps to Mobilize Your Business NOW

Kim Dushinski — Thu, 15 Dec 2011 18:49:45 +0000

Given that nearly everyone on the planet who is old enough to be a potential customer of yours (explored fully here) has a mobile phone, it is imperative that your business takes steps to mobilize now. If your customers haven’t already interacted with you on mobile, they will.… Read the rest

Why 67% Mobile Access is a Big Deal

Kim Dushinski — Tue, 13 Dec 2011 16:23:50 +0000

Why 67% of the world’s population having mobile phone access is a BIG DEAL to your business.

Your business needs to market to reach customers. Plain and simple, without effective marketing your business will suffer. Effective marketing is being able to reach and be reached by the right customers at the right time with the right message.… Read the rest

New Site Design

Kim Dushinski — Tue, 22 Nov 2011 14:58:50 +0000

I am so excited to have a new design for my site and want to say that while the site is live, there are still quite a few tweaks and adjustments we are still making. If you see something strange or missing graphics or links that don’t work, please excuse our virtual dust.… Read the rest

7 Tips for Starting Your Mobile Marketing Business

Kim Dushinski — Fri, 09 Jul 2010 13:18:58 +0000

If you are just getting started with your mobile marketing business, you might find these tips helpful.

Learn the basics of mobile marketing first. If you jump in without knowing some of the most basic requirements and regulations you could land yourself and your clients in hot water.

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Podcast Interview: Kim Dushinski on Mobile Beyond

Kim Dushinski — Tue, 15 Dec 2009 17:41:37 +0000

I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the interview when he asked.… Read the rest

What is Mobile Marketing Anyway?

Kim Dushinski — Wed, 18 Nov 2009 18:46:01 +0000

The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition:

“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

I love the MMA’s new definition because it encompasses all the different tools of mobile marketing that are available today and those that will become available.… Read the rest

Everybody Starts at Zero

Kim Dushinski — Thu, 20 Aug 2009 18:46:26 +0000

The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality is that in order to build a database of opt-in mobile numbers you have to do a mobile marketing campaign.… Read the rest

“Is it on sale?” The mobile opportunity – people are buying now

Kim Dushinski — Fri, 31 Jul 2009 13:38:18 +0000

GUEST POST:
Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging

In today’s market, consumers are thinking twice before they buy almost anything. “How much do I need it?” “Do I need it all, or do I just want it?” “It is on sale?” Questions people ask when they’re uncertain about their own economic futures.… Read the rest

Seeking Virtual Assistance

Kim Dushinski — Mon, 27 Jul 2009 18:46:19 +0000

I am looking for help from a Virtual Assistant and thought that a post here would be a great place to start. This is for a one-time, multiple component project that is described below in detail. I would certainly be open to utilizing more of your services in the future as well but we’ll cross that bridge when we come to it.… Read the rest

“Holy @!*#!@ Mobile is Huge!”

Kim Dushinski — Wed, 17 Jun 2009 21:51:56 +0000

Not sure how, but I had forgotten about this comment that was made to me immediately after my talk at The System Seminar in March. Today I was reminded of it when Billye Thompson sent out this email about my call tomorrow night as a part of his Ultralist Jam Session.… Read the rest