Archive for Mobile Marketing 101

“Holy @!*#!@ Mobile is Huge!”

Not sure how, but I had forgotten about this comment that was made to me immediately after my talk at The System Seminar in March. Today I was reminded of it when Billye Thompson sent out this email about my call tomorrow night as a part of his Ultralist Jam Session.
In this series of free [...]

Superbowl XLIII’s Mobile Ads and Mobile Misses

As I sat down for kickoff on the big day (Superbowl commercial day) I had my phone ready by side. Determined to text in for every text offer, visit every mobile website and consume anything mobile related I figured I would be busy. Not so.
Here is my commentary on the Superbowl’s Mobile Ads and Mobile [...]

A New Mobile Search Directory

There is a new mobile search directory on the scene. If you have a mobile site, you should submit it to SearchIndex.mobi. They are in the process of collecting mobile links now and will be live shortly.
Submit your mobile link here.

Have You Started Building Your Text Message List Yet?

If you’ve been marketing on the internet or even had a website for your business for any length of time at all, it is highly likely that you are smartly gathering names and email addresses from your website visitors. You probably send out an e-zine and/or email your list with some regularity. But have you [...]

Mobile as 7th of the Mass Media - Excerpt

My colleague, Tomi Ahonen has a new book coming out - Mobile as 7th of the Mass Media - and it is sure to be a great read. I’ve learned so much about the mobile industry and how to market with mobile from reading Tomi’s books.
This one sets the stage for mobile being the biggest [...]

Logo Design Chosen

Thanks to everyone who gave me input and feedback about my logo. I appreciate your help. As you can see, I have chosen my new logo. I am very happy with it and with crowdSPRING, a place buyers and creatives meet to get design work done.
As promised in my project details page at crowdSPRING, I [...]

POLL: Text to Donate - Are you in or out?

Would you make a charitable donation by text message? ( surveys)
Last week I wrote about Alicia Keyes text to donate campaign on MobileMarketingWatch.com and it got me to thinking about whether or not I would donate by text message. Would you?
BTW, I decided that I would if it was a [...]

POLL: Have you used a mobile barcode?

Have you ever used a mobile barcode or other image recognition tool? ( polls)
Also check out my article on Mobile Marketing Watch on this topic.
Making Mobile Image Recognition a Part of Everyday Life

Is All Mobile Marketing SPAM?

When asked how they feel about mobile marketing most consumers respond with something akin to sheer horror. They envision getting interrupted at all hours of the day and night with unwanted incoming messages that are irrelevant to them.
It is likely they picture their email inboxes filled with spam messages and think that mobile marketing [...]

I’m redesigning my site (STILL)

Ack. I’m right in the middle of switching my themes and didn’t realize that making the new one look good would wreck the old one. So, sorry for the strange looking site. It will be transformed to the new site by Thursday or Friday.
UPDATE:
I am still working on the site redesign this weekend. If you [...]

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