Archive for Mobile Marketing 101

Logo Design Chosen

Thanks to everyone who gave me input and feedback about my logo. I appreciate your help. As you can see, I have chosen my new logo. I am very happy with it and with crowdSPRING, a place buyers and creatives meet to get design work done.
As promised in my project details page at crowdSPRING, I […]

POLL: Text to Donate - Are you in or out?

Would you make a charitable donation by text message? ( surveys)
Last week I wrote about Alicia Keyes text to donate campaign on MobileMarketingWatch.com and it got me to thinking about whether or not I would donate by text message. Would you?
BTW, I decided that I would if it was a […]

POLL: Have you used a mobile barcode?

Have you ever used a mobile barcode or other image recognition tool? ( polls)
Also check out my article on Mobile Marketing Watch on this topic.
Making Mobile Image Recognition a Part of Everyday Life

Is All Mobile Marketing SPAM?

When asked how they feel about mobile marketing most consumers respond with something akin to sheer horror. They envision getting interrupted at all hours of the day and night with unwanted incoming messages that are irrelevant to them.
It is likely they picture their email inboxes filled with spam messages and think that mobile marketing […]

I’m redesigning my site (STILL)

Ack. I’m right in the middle of switching my themes and didn’t realize that making the new one look good would wreck the old one. So, sorry for the strange looking site. It will be transformed to the new site by Thursday or Friday.
UPDATE:
I am still working on the site redesign this weekend. If you […]

What Mobile Domain will reign supreme?

Bena Roberts has an interesting poll going on over at GoMoNews. She asks Poll: m., wap., .mobi or .com?
Please go vote; I’m really interested to see what the results are. I’m not going to tell you which is ahead, but once you vote you’ll see the results.

Mobile Marketing Defined

Last night at the faculty dinner for The System Seminar 2008 I was asked, “So, what is mobile marketing exactly?” And this is what I said:

Mobile marketing connects businesses and their customers
individually (through their mobile devices) at the right time and place,
with the right message
and requires the customer’s explicit permission and/or active interaction.

It is so […]

Twitter Power, Activate!

Today I got my copy of Search Marketing Standard magazine in the mail. Since I am on strict deadline doing book revisions all incoming reading is being waylaid into a To Read When My Book is Done pile. However, a headline grabbed my attention and I opened the magazine immediately. The headline - “Rodney Rumford […]

Mobile Magazine for Busy Women

I’m so excited to announce MobileTude, the first mobile magazine for busy women. Built specifically for mobile consumption, it offers quick fun, helpful info, stress relief and links to stuff you need…from where you are. Regular features are:
* 5 Minutes for Me
* Permission from the Queen
* RX from DrDeClutter
* What’s for Dinner?
* Ask Your Kid […]

Scobelizer meets AdMob’s Omar Hamoui

If you are not up to speed on what is happening in the mobile advertising space (or even if you are) this video is well worth watching - to the end.
You’ll find out about how AdMob got funded in a day, get Omar Hamoui’s take on the future of the mobile web and get […]