There are some seriously awesome women on this list, like Laura Marriott, who is the Former President of the Mobile Marketing Association, and Tamara Gruber of Crisp Wireless who is one of my long-time mobile women friends and super smart marketer. I’ll let you read the entire list on your own, but want to leave with a couple of the quotes I especially liked:

“In mobile, you need to keep an eye on the future and a foot grounded in the present”
ALLISON MOONEY
Vice president of emerging trends, Omnicom’s MobileBehavior

“We need to connect with women in other industries who want to be where the action really is today in marketing”
LYNN TORNABENE
Chief marketing officer, Quattro Wireless

“Currently 0.8 percent of email newsletters are optimized for mobile, yet 20 to 30 percent of folks are checking their email
on mobile devices”
DEBORAH HALL
CEO, Web2Mobile

See the Mobile Woman to Watch 2010 list at Mobile Marketer.

This one sets the stage for mobile being the biggest mass media we’ve ever seen and backs it up with statistics that will flat out amaze you.

But don’t take my word for it, grab this 30-page excerpt and see for yourself. It is a PDF file that you’ll get immediately upon clicking.

I’d love to hear what you think after you read it. You can also comment on Tomi’s blog here. (Tell him I sent you over to comment.)

If designing for the mobile web is even part of what you do, there is an upcoming conference that you should know about.

The Mobile Web Megatrends is a unique one day event that addresses the strategy and best practices relating to key current trends for the Mobile Web. It will be held September 8th at the University of California, Berkeley.

Designed to be an interactive conference with participants getting an opportunity to discuss mobile web develop with some of the best and brightest thinkers in the mobile space, this conference is worth considering.

Speakers Include:
Ajit Jaokar, Futuretext
Micheal Mace, Rubicon Consulting
Dan Mason, ESPN Mobile Web
Kevin Leong, Mo’Blast
Mike Rowehl
Barbara Ballard, Little Springs Design
Jason Spero, AdMob
Priscilia Grison

Tickets are only $195. Registration is still open, but September is a lot closer than you think, so don’t delay if you want to sign up.

Marriott has been a huge force behind not only the MMA but mobile marketing as well. Almost every time I read one of her many well written articles about mobile I learned something. Her insight into mobile and how it works for businesses is uncanny. Whatever her next venture is will surely be a success.

Congratulations, Laura. Thanks for your contribution and hard work. Good luck in your new adventure, not that you’ll need it.

According to the RCR Wireless story, the Pope will be sending out inspirational text messages during Catholic World Youth Day this summer in Australia. Even if it is a small toe-dipping in the pool of mobile marketing, I am happy to see the Church embrace mobile technology. Honestly, I’m happy when any group embraces mobile because it is such a powerful tool and I love to see it used.

SIDE NOTE:
I can’t help but wonder how interesting it would be if the Pope had a Twitter account and sent out daily inspiration there. I’m not joking; I think that Catholics might really enjoy getting daily inspiration from their spiritual leader. (Although it would be too weird if he was live Tweeted during a Mass.) On second thought maybe it is too informal of a communication channel for a world leader.

It is also very exciting, albeit much less surprising, to see the Pro Bull Riders Association (PBR) come on board with mobile. The PBR has built a comprehensive wireless site (mobull.pbrnow.com) giving fans access to bull riding news, standings, rider profiles and the official PBR blog. Fans can also take polls, shop and recommend the site to a friend.

The PBR site, powered by iLoop Mobile, is reaching the bull riding fan base that is rich with 18-34 year olds with a roughly 60/40 ratio of male to female audience members. The association is actively marketing their mobile site through in-arena signs, Internet promotions and on TV.

Accurately summing up the need for integrating mobile into your other marketing, Sean Gleason, COO of the Professional Bull Riders Association, said, “Nobody knows how to find you on a mobile device unless they’ve gotten the message from someplace else.”

It will be fun to see how the PBR association takes on mobile head on. I’m sure it is not that much different than bull riding. The tenacious, brave folks willing to jump on and take a bumpy ride will grab all the glory.

As Michael Ahearn, iLoop’s VP of marketing said in the article, “Any entertainment enterprise that isn’t really doing important work and development in the mobile channel and reaching an audience is missing the bus.”

At least we know the Pope is on the bus.

You’ll find out about how AdMob got funded in a day, get Omar Hamoui’s take on the future of the mobile web and get to see an AdMob ad go live. This is the part near the end that you REALLY WANT TO SEE.

So, what did you think?

Wright knew that mobile use came first to Asia and Europe is now coming to America so, being a true entrepreneurial visionary, Wright set out to offer US businesses a way to set up a mobile storefront and get started selling physical goods via mobile. Within 24 hours a mobile store can be set up and launched using mPoria’s GoMobile! mobile commerce solution for retailers.

While mPoria’s big brand customers include GameStop, Buy.com, Moosejaw Mountaineering, GiftTree and many more what is really exciting is that mPoria has pricing that works for small to medium sized business. Any business that sells physical goods to mobile users should get a mobile store open now before the tidal wave of mcommerce hits the US. Frankly, I am thinking of figuring out how to get a mobile store going of my own.

Wright was not at liberty to share any specific revenue numbers from his vendors, but he did share that the average transaction from mPoria’s mobile stores is $120-$130 with a conversion rate of .8 – 1.5%. Recently one of his clients’ sold a diamond via a mobile order. I wonder if next we’ll hear about someone proposing via text message and then ordering up the engagement ring from their phone. (When you hear that story on The Today Show, remember you heard about it here first.)

My prediction is that by the holiday shopping season in 2008 we will be getting reminded when to order via mobile stores to get your gift shipped on time for the big day. And we’ll know that mPoria is the company making it possible here in the U.S.