In a new category of blog posts called “vs” I am going to compare how two different companies implement a mobile marketing strategy and I will declare a winner in the imaginary competition. First up is Target vs. the United […]
Mobile Hit or Miss
Costco Does Mobile Right
Two of my favorite things in the world have come together – Costco and mobile. And I am so happy to share all the ways that Costco is doing mobile right and a couple things I wish they would do […]
Super Bowl 2010 Commericals – Mobile Hits & Misses
I love the Super Bowl! Well, actually I just love the snacks and the commercials, but you get the picture. This is my second annual video analyzing the mobile ads of the Super Bowl. In this video (that I edited […]
Mobile Hit or Miss – NBC Olympics vs. QuickBooks
Mobile Hit or Miss is a regular column at Mobile Marketing Profits. In it, I discuss a mobile marketing hit or a mobile marketing miss (sometimes both). Of course I applaud every company who does anything with mobile so some […]
Denny’s – The Next Day
Tuesday’s free Gland Slam breakfast was a huge success for Denny’s. Their creative and funny Superbowl spot created lines around the building at locations across the country. The restaurant chain is estimated to have served nearly 2 million of the […]
Mobile Marketing Kudos and Misses
I’m starting to see mobile marketing hit the mainstream and I wanted to share a couple of campaigns I’ve witnessed and comment on them – giving kudos where they’re due and sharing some of the misses that keep campaigns from […]