Archive for Mobile Advertising

Chitika Mobile Ad Study Draws Wrong Conclusion

Chitika’s Study of Mobile Ad Click Through Rate
Dreadfully Draws the Wrong Conclusion
Last week Chitika, an online advertising network, released a study of mobile vs. non-mobile click through rates on their advertising units. You can read their press release about the study here.
Based on 92 million ads shown (1.3 million of them seen with mobile browsers) [...]

Mobile Advertising Sites

MOBILE AD VENDORS
AdMob
Google Mobile Adwords
JumpTap
Medio
Mobile Marketing Association Mobile Advertising Guidelines
Nokia Media Network
Quattro Wireless GetMobile
Third Screen Media
MOBILE ADVERTISING RESOURCES

Perry Marshall and Bryan Todd, Ultimate Guide to Google AdWords
(Entrepreneur Press, 2006)

Scobelizer meets AdMob’s Omar Hamoui

If you are not up to speed on what is happening in the mobile advertising space (or even if you are) this video is well worth watching – to the end.
You’ll find out about how AdMob got funded in a day, get Omar Hamoui’s take on the future of the mobile web and get [...]

Key2Cell to Launch Mobile Advertising

I just read a fascinating interview at Mobile Marketing Magazine of Bruno Saint-Cast, CEO of Key2Cell. David Murphy did the interview and it was, as usual, a terrific read.
Murphy and Saint-Cast were talking about the upcoming launch of Key2Cell’s mobile advertising platform that will allow a mobile advertiser to create 7 versions of an ad [...]