Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users will use a mobile coupon this year.
Wow. Combine this with the statistic from a BI Intelligence study showing that mobile coupons are redeemed 10 times more than paper coupons and it makes mobile coupons a powerhouse marketing strategy that should not be ignored.
If business owners or marketers want to take advantage of this powerful strategy, here are three steps to getting started with mobile coupons and doing it well.
Three Steps to Mobile Coupon Success
There are several components to a coupon: the offer itself, delivery method, expiration date, redemption methods and even marketing of the coupon.
Build a Smart Offer
A successful coupon meets the desires of the customer and is a sound business move for the business. Design your offer accordingly.
The discount offered must be significant enough that a customer will take the necessary actions to redeem it. They must be persuaded to go to the business to shop. (Or click the link to shop online.) Then they must remember to do what is required to redeem the offer. Using a coupon requires a bit of extra work for customers, so make it worth their while.
Simultaneously, you need to make the offer one that is a good deal for your business too. Don’t offer coupons that cause you to lose money when people redeem them. Make them ones that you would be thrilled to have people pass around or even use more than once because every time they are used, you are making money.
Figure out the Delivery Method
There are many different ways to deliver mobile coupons: SMS Text Messaging, Mobile Web, Mobile App, Deal Sites, etc. What you want is to find the method that works for your customer base and that works with your redemption methods.
If you have to have something that ties in with your POS then start with that and work backwards. If you can work with people showing your cashier a text message, then keep it simple and go with that.
Two key components of a successful mobile coupon campaign are that you can reach your customers and that they can redeem the coupon easily. Find the delivery method that works best for your situation and go with that.
Get Started Now
With the rapid growth of mobile coupon use, now is the time to get started. If you want to have more customers in the door, consider this powerful technique. Don’t wait until your competitors have already captured your customer base on mobile.
Want Help with Your Mobile Coupon Campaign?
Check out How to Create and Deliver Mobile Coupons that Drive Customers to Your Door at 10 Times the Rate of Old-School Paper Coupons
In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.
Just think how powerful it is to have your Twitter messages being delivered instantly to the mobile devices of your followers, not just waiting in the Twitterstream to possibly be noticed. You now know with almost certainty that your messages are being read.
When using Twitter as a mobile marketing tool you need to change your posting strategy just a bit knowing that each time you send a message everyone on the receiving end of the message is looking at their cell phone. No posting about what you ate for breakfast. Instead you need to keep your posts to only important items and ones that truly add value to your followers’ lives. It certainly can be done.
Without a doubt Twitter can be an excellent mobile marketing tool.
The only downfall of this strategy is that if anything ever happened to Twitter (beyond the fail whale) you would lose your list of followers. After all, without Twitter as a platform, you have no way to reach this group of people ever again.
So, if you like the idea of having a group of people you can send SMS messages to on a regular basis I suggest that you start your own text message list. In essence you would be creating your own Twitter stream direct to your groups’ cell phones. I suggest starting right away before everyone else is doing it.
To find out how to do this, you can sign up for my How to Build a Text Message List teleseminar here.
I’m getting a logo created for MobileMarketingProfits and would love to get your feedback. I’m working with crowdSPRING (a marketplace for creative services) and have received several logos from some really wonderful designers.
You can see all the choices that have been submitted for my consideration over at crowdSPRING and give a score to any or all of them if you want. It’s easy, just click on the blue SCORE Crowd at the bottom right hand corner of any logo. It will pop up a screen to let you register. Then you can just choose 1 to 5 stars. (5 is the best). You can vote for more than one.
If you don’t want to register or have any trouble voting online, just find the number of the logo(s) you like – it will show up in the lower right hand corner – and just comment here with by number.
When you get to the page the logos will automatically be sorted by the latest received. If you want to see which ones I am seriously considering then use the Filter/Sort option and sort by Buyer Score. It will automatically move the ones I like best to the top.
Please feel free to vote for a design even if I’m not rating it really high. Maybe I’m missing a real gem and I won’t know it until I see the crowd score.
Thank you so much for helping me to decide. And, for the record, I HIGHLY recommend using crowdSPRING for design work like this. It is easy to use and the design talent that participates there is simply amazing.
See my logo options by clicking here. They are sorted with my favorites up top, but feel free to check them all out if you want.
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