Archive for Kudos & Misses

Giving away GPS navigators at Minnesota State Fair

One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now.
At the Minnesota State Fair (going on August 21st to September 1st) , The Scion Chicago Region is using [...]

Mobile Marketing Kudos and Misses

I’m starting to see mobile marketing hit the mainstream and I wanted to share a couple of campaigns I’ve witnessed and comment on them – giving kudos where they’re due and sharing some of the misses that keep campaigns from hitting the mark.
This week I’ve seen announcements about Office Depot launching a mobile campaign, Papa [...]