During the course of the game players use their own cell phone to receive text messages that give them intelligence (aka clues) to accomplish top secret spy missions in the game.

How totally cool is that? I love this idea. The messages are standard rate, so there is no additional cost to play with the SMS feature. (As long as you have a good text messaging plan. Which you do, don’t you?)


You may be wondering what this has to do with mobile marketing. It is an indication of how integrated mobile is becoming in our daily lives. The more aspects of daily life that are intertwined with mobile the more open consumers will be to communicating with businesses via mobile. It will just be completely normal to use your phone to interact with websites, companies, appliances, games, TV, radio and print media. And businesses that don’t have some sort of mobile interaction will feel old fashioned and get left behind in marketing. Just like any business now that doesn’t have a website feels positively ancient and out dated.

SIDE NOTE:
Be sure to also see my YouTube video about Woman’s Day Interactive – an example of a mobile interactive magazine.

I will let you know soon how much fun using text messaging with CLUE is. Don’t tell my daughter but this will be one of her birthday gifts this weekend. I will also let you know if there is a marketing aspect to it as well. I am hoping for a double opt in opportunity to stay on an SMS list for additional value. Fingers crossed. Oh and I also hope I complete the most missions before being discovered by Agent Black. My Palm Pre and I are ready.

Disclosure: The links to CLUE on Amazon are affiliate links. If you decide to purchase CLUE from Amazon using these links it will add a small amount to my affiliate commission from Amazon which I use to buy books from Amazon.

Ready to see your message here?
It’s super easy. Just Text @wif6414 + your message to 87884.
Or you can tweet and include the words “mobile marketing” in your update and it will show up here as well. (Keep it G rated or it will not show up.)

If you want your actual name to show up, you will need to set up an account, edit your profile and link your phone to your profile. Otherwise you will show up as something random like GoldenPoodle1, which is what happened to me before I figured out the profile trick.

Want your own text message board?
Also super easy. Head over to Wiffiti, sign up and create a board. It is free. Enjoy!