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Mobile Marketing Case Studies

Kim Dushinski — Sat, 22 Aug 2009 13:09:41 +0000

If you are looking for mobile marketing case studies you can examine to find out what is going on in mobile marketing, check out the links below. Check back often too. I’ll keep updating this list.

Mobile Marketing Association
www.mmaglobal.com/resources/case-studies

Mobile Marketer
www.mobilemarketer.com

Not exactly case studies, but they have great coverage of mobile marketing.… Read the rest

Giving away GPS navigators at Minnesota State Fair

Kim Dushinski — Thu, 28 Aug 2008 13:07:27 +0000

One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now.

At the Minnesota State Fair (going on August 21st to September 1st) , The Scion Chicago Region is using text messaging to give away Garmin TM GPS navigators to people who can guess the number of Scion-branded Skulls placed inside a Scion vehicle.… Read the rest

The Pope, Bull Riding, and Mobile Marketing

Kim Dushinski — Tue, 13 May 2008 16:27:50 +0000

No, the Pope has not taken up bull riding, but he has jumped on the mobile marketing bandwagon and so has the Professional Bull Riders Association. Both stories were reported in the May 12, 2008 issue of RCR Wireless News.… Read the rest

Getting SMS Coupon Subsribers

Kim Dushinski — Fri, 02 May 2008 12:53:35 +0000

If you have an an SMS Alert or Coupon campaign going and are wondering how to get people to subscribe to get them, follow this example by Redbox.

I’m on Redbox’s email list so I can find out what movies are coming up and to get my free Monday rentals.… Read the rest

Mobile Marketing Kudos and Misses

Kim Dushinski — Fri, 16 Nov 2007 18:35:44 +0000

I’m starting to see mobile marketing hit the mainstream and I wanted to share a couple of campaigns I’ve witnessed and comment on them – giving kudos where they’re due and sharing some of the misses that keep campaigns from hitting the mark.… Read the rest

Emergency Texts Increase

Kim Dushinski — Thu, 30 Aug 2007 12:27:21 +0000

In two separate stories I read that emergency text message campaigns are on the rise.

From 9News, the local NBC affiliate in Denver, regarding a stabbing incident that occurred on campus at University of Colorado in Boulder this week:

CU Police also want students to know they used a new text message alert system to warn students during Monday’s attack.
… Read the rest

Mobile Marketing for Events

Kim Dushinski — Sat, 28 Jul 2007 13:15:26 +0000

Wouldn’t it be cool if a night club or event sponsor could somehow (almost magically) invite tons of people to their venue who could instantly RSVP? Once they accepted the invitation their name would be placed on the VIP list, which would be sent to the event coordinator or club manager in printable format?… Read the rest