Archive for Case Studies
Giving away GPS navigators at Minnesota State Fair
One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now.
At the Minnesota State Fair (going on August 21st to September 1st) , The Scion Chicago Region is using […]
The Pope, Bull Riding, and Mobile Marketing
No, the Pope has not taken up bull riding, but he has jumped on the mobile marketing bandwagon and so has the Professional Bull Riders Association. Both stories were reported in the May 12, 2008 issue of RCR Wireless News. (MOBULL RODEO, Inspired Messages)
According to the RCR Wireless story, the Pope will be sending out […]
Getting SMS Coupon Subsribers
If you have an an SMS Alert or Coupon campaign going and are wondering how to get people to subscribe to get them, follow this example by Redbox.
I’m on Redbox’s email list so I can find out what movies are coming up and to get my free Monday rentals. However, I rarely use the […]
Mobile Marketing Kudos and Misses
I’m starting to see mobile marketing hit the mainstream and I wanted to share a couple of campaigns I’ve witnessed and comment on them – giving kudos where they’re due and sharing some of the misses that keep campaigns from hitting the mark.
This week I’ve seen announcements about Office Depot launching a mobile campaign, Papa […]
Emergency Texts Increase
In two separate stories I read that emergency text message campaigns are on the rise.
From 9News, the local NBC affiliate in Denver, regarding a stabbing incident that occurred on campus at University of Colorado in Boulder this week:
CU Police also want students to know they used a new text message alert system to warn […]
Mobile Marketing for Events
Wouldn’t it be cool if a night club or event sponsor could somehow (almost magically) invite tons of people to their venue who could instantly RSVP? Once they accepted the invitation their name would be placed on the VIP list, which would be sent to the event coordinator or club manager in printable format?
Well, […]
