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Six Reasons Mobile is the Perfect Marketing Tool for Tough Economic Times

Kim Dushinski — Mon, 13 Oct 2008 21:57:26 +0000

When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible.… Read the rest

Twitter as a Mobile Marketing Tool

Kim Dushinski — Fri, 12 Sep 2008 19:57:22 +0000

In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.… Read the rest

Mobile Site Building and Promotion Tips

Kim Dushinski — Fri, 02 May 2008 02:04:45 +0000

Just saw on a great article by Ross Dunn over at Search Engine Guide that is awesome. He covers some great stuff about building a mobile website, promoting it and even has some very specific tips about mobile SEO. If you haven’t already done so you should read his post How to Simply Create Your Own Mobile Website – it’s a gem.… Read the rest

Why the Mobile Web MUST Survive

Kim Dushinski — Thu, 24 Apr 2008 12:17:46 +0000

Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone has/will change everything (including here).… Read the rest