Archive for Articles

Six Reasons Mobile is the Perfect Marketing Tool for Tough Economic Times

When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room for marketing [...]

Twitter as a Mobile Marketing Tool

In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.
Just think how powerful it is [...]

Mobile Site Building and Promotion Tips

Just saw on a great article by Ross Dunn over at Search Engine Guide that is awesome. He covers some great stuff about building a mobile website, promoting it and even has some very specific tips about mobile SEO. If you haven’t already done so you should read his post How to Simply Create Your [...]

Why the Mobile Web MUST Survive

Much has been said about the death of the mobile web since Mowser’s founder Russell Beattie announced he was closing down his company. The reaction has been everything from agreement (here) to saying the mobile web is misunderstood, complete disagreement (here, here , here and here) and a lot of conversation about how the iPhone [...]