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MMA Forum – June 8 and 9
MMA FORUM NEW YORK, JUNE 8 & 9
Register by April 30 for Early Registration rates!
Visit www.mobilemarketingforum.com to learn more and register today.
Member 2-day = $1095
Non-member 2-day = $1595
Join industry leaders at the annual MMA Forum in New York, as they discuss where the mobile channel is now, and more importantly, where it’s heading next. There is no doubt that in the past year, the mobile industry has grown by leaps and bounds and truly evolved. Seemingly implausible predictions from 5 years ago, promising that over a billion mobile devices will be sold annually, are a reality in 2010. For marketers, this tremendous growth raises important questions about engagement, best practices, and gauging the success of their mobile campaigns.
This is sure to be an amazing event.
Sears’ Excellent Mobile Coupon Campaign
I was walking through my living room the other day and a Sears commercial on TV caught my eye. I noticed they had a text message offer on the screen. Since I am always looking for mobile marketing campaigns “in the wild” I stopped in front of the TV long enough to memorize the keyword and short code.
That was my first indication that Sears is doing a great job with this mobile campaign. I was able to remember the keyword and the short code easily enough while I got to my phone and typed it in. This was a single key word (not two with a space) that I could remember and was relevant to the offer. CLEAN was the keyword about a carpet cleaning offer. The short code was easy too – 50101.
The other terrific thing that I noticed right away was that the text call to action was on the screen for the entire 30 seconds of the commercial. It was not a flash up at the end that was over before I could even spot it.
< This is a photo of the TV screen.
Here is a screen shot of the mobile coupon offer I received after texting in. It has the offer, a TRACKABLE call to action (notice the 1-800 number in the text message is different than what was showing on the screen), the disclaimer and the mandatory notices to keep the campaign compliant.
This is top to bottom a GREAT mobile marketing campaign! My hat’s off to Sears and their agency for creating such a smart mobile campaign. (If you know who the agency is who created this, let me know and I’ll update the post to give them credit.)
Super Bowl 2010 Commericals – Mobile Hits & Misses
I love the Super Bowl! Well, actually I just love the snacks and the commercials, but you get the picture. This is my second annual video analyzing the mobile ads of the Super Bowl. In this video (that I edited myself and am admittedly not a professional video editor) I discuss my Favorite Mobile Commercial of the big game, two other highlight of mobile and five distinct Mobile Misses.
Enjoy and please share your comments. What did you think of the mobile commercials?
LINKS TO FULL COMMERCIALS:
Dockers “I Wear No Pants” Super Bowl Ad
Timothy Richman – Cars.com 2010 Super Bowl Ad
kgb – text for answers Super Bowl commercial
Flo TV – Live Mobile TV Super Bowl Ad 2010
Motorala SB – Megan Fox Super Bowl Ad
Boost Mobile – Super Bowl Shuffle
Denny’s – Chicken Warning Super Bowl Commercial
Mobile Hit or Miss – NBC Olympics vs. QuickBooks
Mobile Hit or Miss is a regular column at Mobile Marketing Profits. In it, I discuss a mobile marketing hit or a mobile marketing miss (sometimes both). Of course I applaud every company who does anything with mobile so some of the misses are actually hits too. You’ll see what I mean…
MOBILE HIT
Last night I was watching the US Ice Skating National Exhibition and caught just the end of Johnny Weir’s Poker Face routine. It looked so good I wanted to see the whole thing so I did a quick Google search and discovered the NBC Olympics site. Not only did I find the video I was looking for, I found *so*much more.
This site is an amazing display of what the Internet should be. Truly it is the BEST site overall I have seen in a long while. It has everything – the schedule, athlete bios (and their Twitter streams), videos, medal counts, inspiring stories, interviews, information customized to my local area and a strong mobile component featured prominently in the top navigation.
Their mobile-friendly website (m.nbcolympics.com) is available on any mobile browser and has content modified for mobile consumption. As great as the full website is, I have no intention of being able to consume as much of it when I check in on the Olympic action via mobile. Bravo to them for modifying the content on the mobile version of the site. The design of the mobile site is not completely wonderful but it is hard to achieve perfection in mobile.
Next up in the mobile department is mobile Olympic alerts. Actually, they offer email and mobile alerts and anyone can sign up for a combination of the alerts based on their preferences. You can sign up on their comprehensive alert sign up page or you can simply text OLYMPICS to 51515. (Message and data rates may apply.)
While NBC may not have their act together in the late night show area, they surely do in their Olympic coverage via mobile. NBC Olympics is a HUGE mobile hit.
MOBILE MISS
This weekend I saw a commercial for QuickBooks and one of the points in the commercial was that now you can access your financial data anywhere. Thinking I would be thrilled by this, I decided to look into whether or not QuickBooks Online was something I couldn’t live without.
Unfortunately, upon reviewing their site, I see that QuickBooks Online via mobile is only available for BlackBerry and iPhone users. While I am happy to see they didn’t stick only with the iPhone, I am very disappointed that they are making web based software available via mobile apps and not the mobile web.
It is possible that the service actually is available on the mobile web on more than just these two devices, but they do not promote that fact.
So, while I do applaud Intuit for doing something with mobile, I give QuickBooks Online a mobile miss for giving only BlackBerry and iPhone users access to their financial data via mobile. Or for not telling everyone with decent mobile browsing capability that they can access it too.
Podcast Interview: Kim Dushinski on Mobile Beyond
I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the interview when he asked.
Brian asked a lot of great questions and we covered a lot of ground in the interview titled Practical Mobile Marketing Advice for SMBs with Kim Dushinski. Enjoy!
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