I started writing about mobile marketing in 2007 (before the first iPhone came out) and my book, The Mobile Marketing Handbook, was one of the first books published about mobile marketing. This is where I share my insights about mobile marketing from the early stages to today. Check it out…
- All
- Insight
- Kudos & Misses
- Mobile Email
- Mobile In the Wild
- Mobile Marketing 101
- Money in Mobile
- Resources
- Text Messaging
- Tools
Mobile Coupons More Successful than Predicted
Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users […]
New Business Model Idea
Since the first edition of my book (The Mobile Marketing Handbook) came out in early 2009, people have been asking me how to start a business in mobile marketing. Last week I discovered a new idea to add to my […]
Mobile Email Info [INFOGRAPHIC]
This is a great infographic about mobile email. My favorite point is “Start by designing for both desktop and mobile devices rather than designing for desktop and then trying to adapt it to mobile.” Right! Browse more infographics.
Near Brilliant Campaign turns into Mobile Spam
In what could have been a brilliant marketing campaign, Heartland Jiffy Lube found out the hard way that mobile marketing must be integrated with other marketing methods in order to be successful. As noted by Derek Johnson of Tatango, “TextMarks […]
10 Commandments of Mobile Marketing
Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are not being presented to you on a stone tablet, it would be […]
Free Call – Mobile Marketing Biz Questions Answered
What is your biggest question about starting or growing your mobile marketing business? I get dozens of emails and calls every week from people who are just getting started in a text messaging business or want to start doing mobile […]
Super Bowl XLVI had MOBILE commercials!
For four years in a row I have watched the Super Bowl commercials with a specific plan of action – to critique the ads that have a mobile call to action. I have sat ready to participate with my mobile […]
Cute QR Code at Jamba Juice
Mobile Marketing in the Wild: After school yesterday, my daughter and I went to Jamba Juice. I spotted a really cute QR Code on the wall. The giant strawberry with a QR Code embedded in it was calling out to […]
3 Steps to Mobilize Your Business NOW
. Given that nearly everyone on the planet who is old enough to be a potential customer of yours (explored fully here) has a mobile phone, it is imperative that your business takes steps to mobilize now. If your customers […]
Why 67% Mobile Access is a Big Deal
Why 67% of the world’s population having mobile phone access is a BIG DEAL to your business. Your business needs to market to reach customers. Plain and simple, without effective marketing your business will suffer. Effective marketing is being able […]