Blog
Giving away GPS navigators at Minnesota State Fair
One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now.
At the Minnesota State Fair (going on August 21st to September 1st) , The Scion Chicago Region is using text messaging to give away Garmin TM GPS navigators to people who can guess the number of Scion-branded Skulls placed inside a Scion vehicle. Participants guess how many Skulls are in the car and text in their vote. The person who guesses correctly wins the GPS unit. (The number of Skulls inside the car changes every day.)
Each day 20 people win a free T-shirt and are notified of their winning by text message. This is a really smart use of mobile marketing because they are likely still at the State Fair and have their phone on their hip. When they are notified they win it is easy to get back to the booth and claim their prize.
The Scion folks are thrilled with this mobile campaign that Encompass Advertising and Marketing has developed for them. And they should be. It is easy to participate, it provides value to the people who participate and engages them in a smart way around being mobile.
Encompass is a full-service agency, but instead of working to be the “agency of record” they work to be the “go to” agency, providing unique ideas and thinking that stands out and gets results. Sounds like they’re doing just that.
Congrats to both Scion and Encompass for a great mobile marketing campaign.
When will mobile be mainstream?
In my post over at MobileMarketingWatch today I wrote about an interesting discussion I had with a colleague about when mobile marketing will be completely integrated into consumers’ lives.
What do you think?
Does it depend upon where you live? I bet this question even seems odd to those of you in Asia, Europe or Australia.
Mobile Web Megatrends
If designing for the mobile web is even part of what you do, there is an upcoming conference that you should know about.
The Mobile Web Megatrends is a unique one day event that addresses the strategy and best practices relating to key current trends for the Mobile Web. It will be held September 8th at the University of California, Berkeley.
Designed to be an interactive conference with participants getting an opportunity to discuss mobile web develop with some of the best and brightest thinkers in the mobile space, this conference is worth considering.
Speakers Include:
Ajit Jaokar, Futuretext
Micheal Mace, Rubicon Consulting
Dan Mason, ESPN Mobile Web
Kevin Leong, Mo’Blast
Mike Rowehl
Barbara Ballard, Little Springs Design
Jason Spero, AdMob
Priscilia Grison
Tickets are only $195. Registration is still open, but September is a lot closer than you think, so don’t delay if you want to sign up.
How Can I Help You with Mobile Marketing?
Which of the following would be of the most help to you? I will be doing all three of them, but want to do them in the order that will be the most beneficial to readers of Mobile Marketing Profits. You can either vote in the poll or comment below. Thanks.
A:
Should Mobile Marketing Matter to My Business?
(Free E-Course)
B:
How to Quickly, Intelligently and Profitably Offer Mobile Marketing Services to Your Clients
(White Paper)
C:
Getting into Mobile: How to Cash in on the Next Gold Rush
(Free Report)
D:
Other
(Please suggest what would be most helpful to you.)
Logo Design Chosen
Thanks to everyone who gave me input and feedback about my logo. I appreciate your help. As you can see, I have chosen my new logo. I am very happy with it and with crowdSPRING, a place buyers and creatives meet to get design work done.
As promised in my project details page at crowdSPRING, I am linking to the top designers who submitted logos for my consideration.
Here are the designers that made my TOP TEN FINALIST list.
lightbox - Winning designer
29design
K-baz22
Logoist
monsterleo
nhr
ninet6
saach
Visual_Portfolio
welikerock
I want to publicly thank each designer who submitted a logo for my project at crowdSPRING. I saw so many great logos and got to communicate with tons of talented designers. Seriously, choosing the logo kept me up at night there was so much good stuff to choose between.
I can HIGHLY recommend going through crowdSPRING for design work. You will get to see a wide variety of options (much more than you would by hiring one designer) and you can give feedback all along the way. Here’s a hint - give a buyer score and feedback to each creative who submits something to you. Not only is it just common courtesy, but you will also get better designs to select from - the designers will know what you want and can tweak their designs for you.
BTW, you can get more than logos there. You can get stationery, website design, PowerPoint, illustrations and even print design. It is really cool.
