Comments on: Getting SMS Coupon Subsribers

By: Cam G

Cam G — Mon, 25 May 2009 06:06:20 +0000

Two comments firstly – I like the example given of a SMS campaign.

Secondly the subsequent discussion regarding the legalities of SMS marketing was really informative.

So thanks for the post and secondly thanks for the courage to allow such an informative discussion to evolve.

By: Mona

Mona — Wed, 12 Nov 2008 04:38:37 +0000

This is a cool post about coupons and there prices.
Thanks for such an informative post.

By: Simon O'Donnell

Simon O'Donnell — Fri, 23 May 2008 03:03:44 +0000

I’ve heard of a company Authentic Mobile, http://www.authenticmobile.com , that has created a relationship with the operators and the media agencies that enforces the MMA code of conduct and best practices to make it a Win Win for all… Any comments?

By: Terry

Terry — Sat, 17 May 2008 14:01:21 +0000

Kim:

Thank you for clarifying. I’m glad to see when companies are doing things right to protect the consumer!

By: Kim Dushinski

Kim Dushinski — Tue, 13 May 2008 02:02:33 +0000

Terry:

You are right that SMTP is not true short codes and don’t comply with MMA best practices. Thanks for commenting.

However, the Redbox text messages come from short code 414141 and have “Text STOP to quit” in each message I have received and also include a toll free phone number in case help is needed.

It seems to me they are following best practices.

By: Terry

Terry — Mon, 12 May 2008 23:57:42 +0000

Though RedBox has embraced text message mobile marketing, they are sending out their text messages via SMTP email. This is not a TRUE short code program. A true short code program gives the end customer the choice to cancel the receiving of mobile messages by including the verbiage “Reply STOP to cancel or end” within every message that is sent to the customer. This action is mandated by the CANN-SPAM Act by the Federal Trade Commission and is what gives the consumer CONTROL of the experience.

Anytime a company requires you to include the carrier (Verizon, Sprint, AT&T, etc.) when you opt in, they are not following the required guidelines of the Mobile Marketing Association (http://www.mmaglobal.com) and of a true short code program administered by the Common Short Code Administration (http://www.usshortcodes.com)

Beware and steer clear!