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Kim Dushinski
How Can I Help You? (and FAQ)Mobile Marketing for Events
Wouldn’t it be cool if a night club or event sponsor could somehow (almost magically) invite tons of people to their venue who could instantly RSVP? Once they accepted the invitation their name would be placed on the VIP list, which would be sent to the event coordinator or club manager in printable format?
Well, this is not a Jetsons episode, this is already happening. Check out the ultra-smart and totally cool promotion that the MGM Grand did in Las Vegas using Mobile Storm’s Stun! digital marketing package. Amazing.
Thanks to Victor over at MobileMarketingWatch for writing about Mobile Storm, which lead me to this article.
6 thoughts on “Mobile Marketing for Events”
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Invite Kim Dushinski to speak about mobile marketing
You bet! Welcome to the blogosphere. Cool wp theme too.
Kim,
How does one contact you?
Thanks so much,
Giff
Giff:
Thanks for asking. You can use the handy dandy Contact Us page I just put up thanks to your question. (SMILE) As you can tell I am still building out the blog, but since mobile marketing is so hot things are moving along quicker than I am. Sorry this wasn’t here when you first came by.
Kim
Kim,
Thanks for the shout out. Our next version will encompass location based services. Imagine you get off your southwest flight and are barely off the tarmac before you get a message from MGM Grand (that you have opt’d into) and it is inviting you to attended an event, or receive a discount on a room. mobileStorm however is gonna make damn sure that these services are all opt in and consumer privacy is not compromised. We will be living in this world soon!
Yes, you could have Two Way communication for that.
Either the event organisers text a particular list of people who can show this text and get in the VIP
Or
A short code can be advertised by the event organiser who can receive reports on the VIP people replyign with their names/details.
Cheers!
Hi Kim-
This is a great marketing idea. How about also incorporating a QR Code ticket, that is pushed to the person’s handset after they RSVP via MMS for Verizon users or a WAP push for other carriers? Users can then swipe their mobile phones at the door to gain entry to the event. There are a few technology vendors out there that will license the scanners, and some machines even print out tickets so the entrant can have their ticket on them at all times.
Best,
Kate