Comments on: What’s Your Digital Footprint? http://mobilemarketingprofits.com/80/what%e2%80%99s-your-digital-footprint/ Mobile marketing training and tools for business and mobile marketing entrepreneurs Tue, 07 Feb 2012 22:31:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Gary S. Hart http://mobilemarketingprofits.com/80/what%e2%80%99s-your-digital-footprint/comment-page-1/#comment-2647 Gary S. Hart Tue, 11 Nov 2008 02:40:23 +0000 http://mobilemarketingprofits.com/80/what%e2%80%99s-your-digital-footprint/#comment-2647 A double edged sword that reminds me of the Janus Masks - the Greek comedy and tragedy, happy and sad theater masks. As long as the data is received with permission, used as promised, and protected with due diligence, then it's great for consumers and marketers. From a consumer’s perspective; if it helps me; great. And from a marketing perspective; if it pisses customers off, it aint any good. This is very Orwellian. A double edged sword that reminds me of the Janus Masks – the Greek comedy and tragedy, happy and sad theater masks.

As long as the data is received with permission, used as promised, and protected with due diligence, then it’s great for consumers and marketers. From a consumer’s perspective; if it helps me; great. And from a marketing perspective; if it pisses customers off, it aint any good.

This is very Orwellian.

]]> By: Zena http://mobilemarketingprofits.com/80/what%e2%80%99s-your-digital-footprint/comment-page-1/#comment-473 Zena Tue, 15 Apr 2008 21:06:26 +0000 http://mobilemarketingprofits.com/80/what%e2%80%99s-your-digital-footprint/#comment-473 Great post, Kim. I'm a little freaked out about the information mobile services have on me, but it's standard practice. My supermarket has a ton of info on me because I use their members card and they have been selling my info to anyone who's willing to buy it for years. I'm ok with that because I get savings off my grocery bill and I can tell anyone that markets to me no. If the information is being used to market to me smarter, I'm definitely ok with that. If you know I walk by Joe's Coffee everyday on my way to work and you want to send me a Joe's coupon, I'm ok with that. If you know I live at 1234 Main and don't have an alarm system, then send me a coupon stating you know I don't have one...well, you are freaking me out. It has to be contextually relevant and not scary. Great post, Kim. I’m a little freaked out about the information mobile services have on me, but it’s standard practice. My supermarket has a ton of info on me because I use their members card and they have been selling my info to anyone who’s willing to buy it for years. I’m ok with that because I get savings off my grocery bill and I can tell anyone that markets to me no.

If the information is being used to market to me smarter, I’m definitely ok with that. If you know I walk by Joe’s Coffee everyday on my way to work and you want to send me a Joe’s coupon, I’m ok with that. If you know I live at 1234 Main and don’t have an alarm system, then send me a coupon stating you know I don’t have one…well, you are freaking me out. It has to be contextually relevant and not scary.

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