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Kim Dushinski

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Radio Station Mobile Marketing Ideas

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    One of my readers, Filipe from Brazil, wrote to ask me for mobile marketing ideas for radio stations. He was specifically looking for interactive text messaging ideas. Here is what I sent along to him and thought I’d also share it here in case anyone else is looking for ideas.

    Voting
    Set up a vote where listeners can choose the next song or discussion topic by text vote. You can combine it with a contest so that the 10th texter gets a prize.

    Radio shows with more than one DJ could have some sort of contest where the audience gets to decide who wins a bet between the DJs. Listeners could vote via email, calling in or texting.

    Location Alerts
    Using a service like dodgeball.com, a radio station could get listeners to sign up to be friends and be alerted when the DJs go on location promotions. This could help them get more people at on-site events.

    Coupons
    A radio station sponsor could offer a text message coupon in their ad. Maybe something like the first 50 people to respond get a free dessert with their meal.

    Donations
    For a charity event you could arrange for people to be able to text in their donation by premium subscription. This is a bit more advanced, but could be done. I think you can work this out through PayPal.

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      Posted in Mobile Mktg Ideas

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