Radio Station Mobile Marketing Ideas
One of my readers, Filipe from Brazil, wrote to ask me for mobile marketing ideas for radio stations. He was specifically looking for interactive text messaging ideas. Here is what I sent along to him and thought I’d also share it here in case anyone else is looking for ideas.
Voting
Set up a vote where listeners can choose the next song or discussion topic by text vote. You can combine it with a contest so that the 10th texter gets a prize.
Radio shows with more than one DJ could have some sort of contest where the audience gets to decide who wins a bet between the DJs. Listeners could vote via email, calling in or texting.
Location Alerts
Using a service like dodgeball.com, a radio station could get listeners to sign up to be friends and be alerted when the DJs go on location promotions. This could help them get more people at on-site events.
Coupons
A radio station sponsor could offer a text message coupon in their ad. Maybe something like the first 50 people to respond get a free dessert with their meal.
Donations
For a charity event you could arrange for people to be able to text in their donation by premium subscription. This is a bit more advanced, but could be done. I think you can work this out through PayPal.
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