Radio Station Mobile Marketing Ideas

By Kim Dushinski • February 18th, 2008

One of my readers, Filipe from Brazil, wrote to ask me for mobile marketing ideas for radio stations. He was specifically looking for interactive text messaging ideas. Here is what I sent along to him and thought I’d also share it here in case anyone else is looking for ideas.

Voting
Set up a vote where listeners can choose the next song or discussion topic by text vote. You can combine it with a contest so that the 10th texter gets a prize.

Radio shows with more than one DJ could have some sort of contest where the audience gets to decide who wins a bet between the DJs. Listeners could vote via email, calling in or texting.

Location Alerts
Using a service like dodgeball.com, a radio station could get listeners to sign up to be friends and be alerted when the DJs go on location promotions. This could help them get more people at on-site events.

Coupons
A radio station sponsor could offer a text message coupon in their ad. Maybe something like the first 50 people to respond get a free dessert with their meal.

Donations
For a charity event you could arrange for people to be able to text in their donation by premium subscription. This is a bit more advanced, but could be done. I think you can work this out through PayPal.

Comments(4) Mobile Mktg Ideas

Comments

By Jay Ehret on February 19th, 2008 at 1:09 pm

The radio station could havwe a topic or theme of the day. Listeners then take mobile pics and videos and send them back to the station to be posted on the website.

By Pablo on February 25th, 2008 at 9:41 am

You can do all this with Mobile Marketing Pro.
With SMS Background Music included in Mobile Marketing Pro, you can let your listener select the music they wanna hear sending a SMS message with the keyword of the song.
Please feel free to ask any questions about the software.

By Esther on June 17th, 2008 at 12:44 am

Thnaks alot for the suggestion. This is beutiful. will definately want more information and suggestions