It was great to see people are finally starting to pay attention to Mobile Web content (and of course mobile analytics).

For too long it’s been an ‘also ran’ repurposing of desktop content that content providers threw up at the last minute without even bothering to monitor traffic (didn’t matter most of the time as the content was static and unchanging anyway).

I’ve said for a long time, if someone visits your mobile site and you dont have any analytics and dont know anything about them or their visit…..does it count (as a homage to the saying “if a tree falls in the forest and no one is around to hear”).

For those of you not at the event Amethon’s Mobile Analytics is one of the worlds first analytics applications specifically built for mobile browsers.
With no page tagging, artifacts or javascript we offer a real time analytics solution with no overhead or lag.

You can finally see what your mobile web visitors are trying to tell you about your mobile content…….good or otherwise (and in real time).

At least then you will be able to move forward offering dynamic mobile web content that interests your visitors.

Hopefully we will catch up at the next event if not before hand.

Cheers,
Dean Collins
http://www.Amethon.com