Enjoyed reading about your challenge, although I’m late on the scene.

Matt: very nice report and I’m reading it word by word since it fits my current business plan research goals.

I first heard about mobile marketing from an audio Kim did with Ken McCarthy (System Seminar 2008?). Wow that was an eye opener or brain opener?! Although I focused on the mobile web site design portion, that’s where I stopped since SMS texting(with short codes)was not really available to the masses due to cost. So technically, I am a Kim understudy…

Then recently, I visited one of my favorite pizza restaurants and started chatting with the owner about his business. I could’t believe it…Kim’s audio System Seminar began to dump from my brain. Even the specifics of sending am SMS text to your list during slow business hours to make a special offer! His eyes lit up…

The next day I found a service that could be offered starting at $10 a month that included, email, SMS plus shortcode,IM, and social networking …all in one! Now you can add Twitter to your list!!!
Additionally, a web site is available for online sign ups. You can test with the provided link (mobilebizads.com). My vip list will get three short messages about the importance of keeping track with your customers.

I am in the process of testing a demo and will focus on list building (which is very easy with SMS_Shortcode) and then purchasing a white label/resell package to get things started. What is really exciting about this is being able to 1) do a demo on the spot with a cell phone and 2)being able to generate a list for a customer fast! and 3) it can be set up in minutes. Finally opt-in/out is built into the system. The client has to enter the codes and he also gets instruction with each message on how to STOP the service.

Kim, I am grateful for your initiative in talking about this two years ago and opening our minds to the concept. In my discussions with marketers and owners it seems that this area is ripe for powerful growth since there is a lot of ignorance about this technology.

I’ll be visiting this site often for ideas and to share my experiences.

Appreciative,

MikeR

p.s. If you wish to check out and participate with my test (till June 16) this is my cell phone short code: send

pizz1 to 69302

http://bit.ly/xekMV

Hope you find it informative.
Matt
Kim – is performing a Google search via your mobile considered signing up for a ‘media campaign’? Seems like a stretch.