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	<title>Comments on: Setting Up a Mobile Storefront is as Easy as Pie</title>
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	<link>http://mobilemarketingprofits.com/47/setting-up-a-mobile-storefront-is-as-easy-as-pie/</link>
	<description>Mobile marketing training and tools for business and mobile marketing entrepreneurs</description>
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		<title>By: Karri</title>
		<link>http://mobilemarketingprofits.com/47/setting-up-a-mobile-storefront-is-as-easy-as-pie/comment-page-1/#comment-64</link>
		<dc:creator>Karri</dc:creator>
		<pubDate>Tue, 23 Oct 2007 09:10:14 +0000</pubDate>
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		<description>Good article. However, we have to keep in mind that most of the m-commerce taking place in Japan is when using a phone as a credit card utilizing NFC. Mobile phone is therefore a substitute for a credit card and &quot;true m-commerce&quot; is not actually happening. 

M-Commerce in physical goods segment (as decribed above) is/will be a fad. 

However, in impulse buying (see an ad -&gt; txt to order, goods with low value (CDs, DVDs etc.), M-commerce will be big.</description>
		<content:encoded><![CDATA[<p>Good article. However, we have to keep in mind that most of the m-commerce taking place in Japan is when using a phone as a credit card utilizing NFC. Mobile phone is therefore a substitute for a credit card and &#8220;true m-commerce&#8221; is not actually happening. </p>
<p>M-Commerce in physical goods segment (as decribed above) is/will be a fad. </p>
<p>However, in impulse buying (see an ad -&gt; txt to order, goods with low value (CDs, DVDs etc.), M-commerce will be big.</p>
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