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	<title>Comments on: Denny’s – The Next Day</title>
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		<title>By: Scott Thurston</title>
		<link>http://mobilemarketingprofits.com/353/denny%e2%80%99s-%e2%80%93-the-next-day/comment-page-1/#comment-18508</link>
		<dc:creator>Scott Thurston</dc:creator>
		<pubDate>Wed, 04 Feb 2009 23:47:39 +0000</pubDate>
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		<description>When it comes to buzz marketing, Denny&#039;s hit a home run without a doubt.</description>
		<content:encoded><![CDATA[<p>When it comes to buzz marketing, Denny&#8217;s hit a home run without a doubt.</p>
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		<title>By: Marty Keene</title>
		<link>http://mobilemarketingprofits.com/353/denny%e2%80%99s-%e2%80%93-the-next-day/comment-page-1/#comment-18470</link>
		<dc:creator>Marty Keene</dc:creator>
		<pubDate>Wed, 04 Feb 2009 17:25:47 +0000</pubDate>
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		<description>Great point Kim and spot on. Integrating mobile marketing into massive above the line advertising like Super bowl ads should be a MUST.

I bought your book so will be reading these next few weeks.:-)

Cheers

Marty</description>
		<content:encoded><![CDATA[<p>Great point Kim and spot on. Integrating mobile marketing into massive above the line advertising like Super bowl ads should be a MUST.</p>
<p>I bought your book so will be reading these next few weeks.:-)</p>
<p>Cheers</p>
<p>Marty</p>
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		<title>By: Greg Rollett</title>
		<link>http://mobilemarketingprofits.com/353/denny%e2%80%99s-%e2%80%93-the-next-day/comment-page-1/#comment-18458</link>
		<dc:creator>Greg Rollett</dc:creator>
		<pubDate>Wed, 04 Feb 2009 15:11:14 +0000</pubDate>
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		<description>Finding a way for Denny&#039;s to bring people back was a fail in my book. Spending all that cash for the ad and then for breakfast but no plan to collect data on who came in and how to get them back may hurt them in the near future. Plus, who goes to the same sit down restaurant twice in the same week?

Love the SMS ideas though.</description>
		<content:encoded><![CDATA[<p>Finding a way for Denny&#8217;s to bring people back was a fail in my book. Spending all that cash for the ad and then for breakfast but no plan to collect data on who came in and how to get them back may hurt them in the near future. Plus, who goes to the same sit down restaurant twice in the same week?</p>
<p>Love the SMS ideas though.</p>
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		<title>By: Ju Joyner</title>
		<link>http://mobilemarketingprofits.com/353/denny%e2%80%99s-%e2%80%93-the-next-day/comment-page-1/#comment-18447</link>
		<dc:creator>Ju Joyner</dc:creator>
		<pubDate>Wed, 04 Feb 2009 13:49:40 +0000</pubDate>
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		<description>This would have been a dynamic idea for them to run with. Someone else will catch on and Denny&#039;s would have wished they had done it.</description>
		<content:encoded><![CDATA[<p>This would have been a dynamic idea for them to run with. Someone else will catch on and Denny&#8217;s would have wished they had done it.</p>
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