Comments on: Superbowl XLIII’s Mobile Ads and Mobile Misses

By: Super Bowl XLIII’s Mobile Ads | mGive Blog

Super Bowl XLIII’s Mobile Ads | mGive Blog — Tue, 10 Feb 2009 22:03:10 +0000

[...] Super Bowl XLIII’s Mobile Ads and Mobile Misses -Kim Dushinski, Mobile Marketing Profits [...]

By: Mobile Web Design And Superbowl Ads | StayGoLinks

Mobile Web Design And Superbowl Ads | StayGoLinks — Fri, 06 Feb 2009 21:16:21 +0000

[...] Dushinski took perhaps a closer look and she found there were mobile misses as well as mobile successes among those SuperBowl ads. Nevertheless the trend is really taking [...]

By: Susan Marshall

Susan Marshall — Fri, 06 Feb 2009 15:51:24 +0000

Thank you! Really enjoyed your video. We recently launched a mobile advertising platform and have seen so much interest… Its good to see in this climate.

To help educate folks, we created a Mobile Advertising Handbook that some of your readers might find interesting. It is on our site and free. It can be downloaded at http://partners.chacha.com/

Thanks Kim.

Susan

By: Denny’s – The Next Day | MobileMarketingProfits.com | Build Your Business with Mobile Marketing

Wed, 04 Feb 2009 13:05:21 +0000

[...] Superbowl XLIII’s Mobile Ads and Mobile Misses [...]

By: Elizabeth

Elizabeth — Wed, 04 Feb 2009 06:41:25 +0000

Amazing video. I am fairly new to mobile marketing and your comments and ideas were very thoughtful.

The Universal Studios ad was great but seemed to be designed for regular advertising and not mobile since there was no true call to action.

You came up with several items that I did not even notice. Guess I need to practice my awareness skills.

By: Super Bowl Ad Analysis: Mobile Touchdown–Or Sack? : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Tue, 03 Feb 2009 21:21:51 +0000

[...] ones took the best advantage of mobile, as well as which ones fell short. She’s posted a video of her analysis, with footage of the commercials as well as some interesting information (such as who built the [...]

By: Julie

Julie — Tue, 03 Feb 2009 20:59:26 +0000

Kim – I really liked looking at how ads can be productive from companies. Seems to me that the sports commentators should prep people for the mobile opportunities (ie keep your Verizon phones close by for texting for free offers by our advertisers – double whammy because they sell the commentator plug as well)

I will be getting your book to see how I can use mobile in my marketing efforts.

By: Bobette Kyle

Bobette Kyle — Tue, 03 Feb 2009 20:34:56 +0000

Wonderful video, Kim! Excellent way to remind managers that online social media isn’t the *only* trending area in marketing. Thanks for explaining specific ways mobile implementation could have been improved…valuable lessons here.

By: Dennis DiPasquale (Kenazz)

Dennis DiPasquale (Kenazz) — Tue, 03 Feb 2009 18:29:41 +0000

Nice analysis of both mobile calls to action and just the penetration of mobile as a common-use item in everyday life.

I hope you get compensated if Universal takes your hint. That’s a phenomenal idea.

Regarding Denny’s: Starbucks does that, though I don’t know what the code is. The starbucks tweeter tweeted it a little while ago.

By: Dale Larson

Dale Larson — Tue, 03 Feb 2009 16:45:45 +0000

At the end of the Monster ad, I whipped out my phone to text in. The United Way spot came on immediately after. Unfortunate timing and too bad for UW, since there was no way I could remember both.

Also for the Monster ad, I don’t understand why I couldn’t enter the contest by text message. The additional step of having to go to a web site to fill out a form felt lame, and in fact, I put it off for several days, almost forgetting to do it. Since such a small percentage of mobile subscribers are active users of the mobile web, forcing a switch to web cuts out lots of folks. Just advertise the URL if you just want me to go online.

Kim, great idea for Denny’s to have a text message reminder on Tuesday for the free breakfast!

Hey, wait a second, today is Tuesday, right? I’m on my way…