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Mobilize Your Business

Three steps to mobilize your business now. (And why you need to...)

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Kim Dushinski

So does mobile marketing keep you up at night? Either figuring it out or being excited by the opportunities? Me too.

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Voice Vendors

Getting a voice campaign going can be as simple as putting “call our office from your mobile phone right now” on your advertising or as complex as setting up an abbreviated dialing code. Check this list of Voice Vendors for recommendations on companies that can help you with your campaign.

PAY-PER-CALL
ingenioWith approximately 14 million businesses in the U.S. and less than 300,000 of these engaged in click-based online advertising, it is clear that the “one size fits all” approach to online advertising doesn’t work—especially when it comes to local merchants and service providers who do not have or operate e-commerce websites. Ingenio Pay Per Call offers an innovative twist on the traditional method of search-based online advertising: it enables you to attract millions of small, local and service based businesses to pay-for performance advertising with an online solution that delivers a phone call instead of a click.

Ingenio Pay Per Call is an ideal solution for the millions of local businesses who know the value of a phone call lead—studies show
that these small businesses prefer incoming calls to website clicks by a ratio of 2 to 1. With Ingenio Pay Per Call, these businesses can acquire new customers online—and pay only after they receive an incoming phone call. Click here for more information.

ABBREVIATED DIALING CODES
singletouchSingleTouch offers the ability to get a three digit code that consumers can dial to get information directly from a brand. An example is #WMT for WalMart’s savings alerts program. Dialing this code from your mobile phone gives you a voice recording option for signing up for their weekly savings alerts.

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