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Kim Dushinski
How Can I Help You? (and FAQ)Mobile Analytics White Paper
Greg Harris of Mobilytics has written an excellent, easy to read white paper called Mobile Analytics: Actionable and Accurate Analytics on the Mobile Internet that should be required reading for anyone who is analyzing their mobile website statistics.
Not only does this white paper explain in plain English how mobile analytics works, it goes into detail about why the website analysis tools you may be using won’t work effectively for your mobile sites. Then it clearly presents viable solutions and takes you step by step through selecting a mobile analytics provider.
The Mobile Analytics White Paper is free but you will need to submit your contact information and answer a few basic questions about the status of your mobile site in order to get it. It is worth the two minutes it takes to answer the survey questions.
Get Mobile Analytics: Actionable and Accurate Analytics on the Mobile Internet here.
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Anyone interested in mobile analytics can also see how it was used to measure 3 mobile advertising campaigns – ran on the Google, Decktrade and Mo’Jiva networks. This is covered in the white paper “Mobile advertising for newbies” – more at http://bango.com/whitepaper
Sarah Keefe, VP Marketing
Bango