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Kim Dushinski
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Definitely its here, right now…
It’s up to the businesses and organizations to be bold enough and integrate mobile marketing in their mix.
With 2008 demonstrating a remarkable amount of innovation in mobile I anticipate 2009 will be another big year for mobile product roll outs and solutions – but I think the tipping point will occur in 2010 when marketers and communication entities begin applying mobile overlays and mobile programs universally. In another 18 -24 months, I also believe consumers will be comfortable enough with handsets to take advantage of all the applications vetted as consumer friendly and valuable by the consumer early adopters.