In my post over at MobileMarketingWatch today I wrote about an interesting discussion I had with a colleague about when mobile marketing will be completely integrated into consumers’ lives.
What do you think?
Does it depend upon where you live? I bet this question even seems odd to those of you in Asia, Europe or Australia.
Definitely its here, right now…
It’s up to the businesses and organizations to be bold enough and integrate mobile marketing in their mix.
With 2008 demonstrating a remarkable amount of innovation in mobile I anticipate 2009 will be another big year for mobile product roll outs and solutions – but I think the tipping point will occur in 2010 when marketers and communication entities begin applying mobile overlays and mobile programs universally. In another 18 -24 months, I also believe consumers will be comfortable enough with handsets to take advantage of all the applications vetted as consumer friendly and valuable by the consumer early adopters.