Beefy Mobile Spot

While driving my daughter to school today I heard an awesome mobile campaign on the radio. It was a commercial for beef, as in “it’s what’s for dinner.”

The 30 second spot featured Matthew McConaughey talking about beef. If you’re a guy you may not appreciate how awesome his voice sounds, but trust me, it does.

[Listen to a commercial with Matthew's voice here Beef For Dinner Commercial. It's not the one with the mobile call to action, but you get the idea.]

So, he’s talking about how beef would be great for dinner and I’m starting to think that it might be – after all if it’s good enough for Matthew, it’s good enough for me and my family.

Just when I thought it couldn’t get any better – you know, a hotty voice helping me figure out one of my biggest dilemmas of a typical day (“What’s for dinner?”) a voice comes on to tell me that I can go to BeefForDinner.com on my mobile phone for recipes and ideas.

Sweet, now I have a perfectly valid reason for posting a photo of Matthew McConaughey on my site. This is a Mobile in the Wild moment!

Unfortunately this is where the fun ends for me. I can’t make the mobile site come up on my Palm Pre. The device detection won’t allow me to access it and there is no specific mobile link for me to click. I am stuck with the full size site on my Pre.


MOBILE SCREEN CAPTURE OF BEEFFORDINNER.COM

While my phone certainly can access that full sized site, I am not likely to stand in a grocery store and pinch and squeeze my way around the site. I want the MOBILE site!

No matter how cute Matthew is I guess I won’t be finding a beef recipe on the beeffordinner.com site.

WILD LESSON:
Always put a link from your desktop site to your mobile site. You have no idea when your device detection won’t offer up the site that your visitor actually wants.