Super Bowl 2010 Commericals – Mobile Hits & Misses

By Kim Dushinski • February 8th, 2010

I love the Super Bowl! Well, actually I just love the snacks and the commercials, but you get the picture. This is my second annual video analyzing the mobile ads of the Super Bowl. In this video (that I edited myself and am admittedly not a professional video editor) I discuss my Favorite Mobile Commercial of the big game, two other highlight of mobile and five distinct Mobile Misses.

Enjoy and please share your comments. What did you think of the mobile commercials?

LINKS TO FULL COMMERCIALS:

Dockers “I Wear No Pants” Super Bowl Ad

Timothy Richman – Cars.com 2010 Super Bowl Ad

kgb – text for answers Super Bowl commercial

Flo TV – Live Mobile TV Super Bowl Ad 2010

Teleflora – Super Bowl Ad

Motorala SB – Megan Fox Super Bowl Ad

Boost Mobile – Super Bowl Shuffle

Denny’s – Chicken Warning Super Bowl Commercial

Comments(6) Mobile HIt or Miss

Comments

By John Bauersfeld on February 9th, 2010 at 1:28 pm

Nice job Kim, great review. I was disappointed that mobile wasn’t integrated into more commercials. I thought for sure that we would see more use of mobile at the biggest advertising event of the year. Advertisers missed a great opportunity to extend their reach and engage the audience.

By Michelle on February 9th, 2010 at 7:39 pm

Again, you bring analysis that we can all understand..yep, many of these advertisers just didn’t get it. God help ‘em!

And who’s asleep at Denny’s–the head of marketing, obviously…That’s why I probably almost never think of having breakfast with them.

Thanks for steering us in the right direction…our mobile campaigns are going to be even more effective because of it. I’m sure this type of insight is why you are a Mobile Woman to watch in 2010.

Warmly,

Michelle

By Patrice Barber on February 12th, 2010 at 4:09 pm

Hey Kim, Great reviews – AGAIN! Your comments really help to clarify the subtle aspects of mobile marketing that the rest of us need to consider. Having them In the WILD really hits the point home.

By Gary on February 12th, 2010 at 7:16 pm

Thanks for providing great content I want to start my venture in this industry and this was great.

By charise on April 6th, 2010 at 10:19 am

Hi,
I’m a student at Texas State working on an independent study on mobile marketing. I’m looking for some insight from a professional point of view. I created a link below to gather information on my research project. If I can get 150 responses I can get the article published. Please help out!

http://www.zoomerang.com/Survey/WEB22AE23BD45M

Thanks!!
Charise