Comments on: Chitika Mobile Ad Study Draws Wrong Conclusion http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/ Wed, 17 Mar 2010 05:23:13 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Carol Hamilton http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/comment-page-1/#comment-20835 Carol Hamilton Fri, 02 Oct 2009 12:05:05 +0000 http://mobilemarketingprofits.com/?p=1369#comment-20835 This is great! I am new to the arena of mobile advertising, but it makes sense that each technology requires a very custom approach. Thanks! This is great! I am new to the arena of mobile advertising, but it makes sense that each technology requires a very custom approach.
Thanks!

]]> By: R.J. Lewis http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/comment-page-1/#comment-20800 R.J. Lewis Mon, 21 Sep 2009 21:19:14 +0000 http://mobilemarketingprofits.com/?p=1369#comment-20800 Right on the money... interestingly, isn't web (computer-based) advertising Chitika's business? Data can be positioned in a number of ways to tell what ever message one wants, but this is clearly a poor position of these results. It's reminiscent of the early days of the web when clients took their print brochure and reproduced it exactly online and wondered why people weren't reading the entire thing. Duh! Right on the money… interestingly, isn’t web (computer-based) advertising Chitika’s business? Data can be positioned in a number of ways to tell what ever message one wants, but this is clearly a poor position of these results. It’s reminiscent of the early days of the web when clients took their print brochure and reproduced it exactly online and wondered why people weren’t reading the entire thing. Duh!

]]> By: Tweets that mention Chitika Mobile Ad Study Draws Wrong Conclusion | MobileMarketingProfits.com | Build Your Business with Mobile Marketing -- Topsy.com http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/comment-page-1/#comment-20771 Tweets that mention Chitika Mobile Ad Study Draws Wrong Conclusion | MobileMarketingProfits.com | Build Your Business with Mobile Marketing -- Topsy.com Thu, 17 Sep 2009 17:31:13 +0000 http://mobilemarketingprofits.com/?p=1369#comment-20771 [...] This post was mentioned on Twitter by Shwe. Shwe said: "Mobile advertising is a different media channel than Internet advertising." good point by @KimDushinski http://bit.ly/1Fuf6 [...] [...] This post was mentioned on Twitter by Shwe. Shwe said: "Mobile advertising is a different media channel than Internet advertising." good point by @KimDushinski http://bit.ly/1Fuf6 [...]

]]> By: Martin Wilson http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/comment-page-1/#comment-20768 Martin Wilson Thu, 17 Sep 2009 09:26:50 +0000 http://mobilemarketingprofits.com/?p=1369#comment-20768 Kim, Your conclusion is completely correct that mobile is different. I can't believe how niave this study is. I too have used the analogy of Radio not translating well to TV. A couple of links to posts that I have made on mobile approach and mobile advertising. Mobile local: the value, the players, the potential winners: http://www.indigo102.com/archives/521 Mobile advertising needs to recognise communication and social aspects: http://www.indigo102.com/archives/638 Martin Kim,

Your conclusion is completely correct that mobile is different. I can’t believe how niave this study is. I too have used the analogy of Radio not translating well to TV.

A couple of links to posts that I have made on mobile approach and mobile advertising.

Mobile local: the value, the players, the potential winners:
http://www.indigo102.com/archives/521

Mobile advertising needs to recognise communication and social aspects:
http://www.indigo102.com/archives/638

Martin

]]> By: Chuck Sacco http://mobilemarketingprofits.com/1369/chitika-mobile-ad-study-draws-wrong-conclusion/comment-page-1/#comment-20764 Chuck Sacco Wed, 16 Sep 2009 16:59:34 +0000 http://mobilemarketingprofits.com/?p=1369#comment-20764 Great points Kim and it's very important to continue evangelizing this. There's great hesitancy about clicking on mobile banner and application ads because consumers are getting poor "post click" experiences. More often than not they end up on full web pages or data collection forms that don't enable the right (or any!) consumer response. Including the ad itself, marketers need to step up and consider the entire mobile consumer experience, making sure that their content looks good on the majority of devices, is easy for users to access, and is well-integrated with existing online content. Great points Kim and it’s very important to continue evangelizing this.

There’s great hesitancy about clicking on mobile banner and application ads because consumers are getting poor “post click” experiences. More often than not they end up on full web pages or data collection forms that don’t enable the right (or any!) consumer response.

Including the ad itself, marketers need to step up and consider the entire mobile consumer experience, making sure that their content looks good on the majority of devices, is easy for users to access, and is well-integrated with existing online content.

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