Comments on: Mobile Marketing Defined http://mobilemarketingprofits.com/108/mobile-marketing-defined/ Mobile marketing training and tools for business and mobile marketing entrepreneurs Wed, 16 May 2012 12:09:18 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Giff Gfroerer, i2SMS http://mobilemarketingprofits.com/108/mobile-marketing-defined/comment-page-1/#comment-728 Giff Gfroerer, i2SMS Wed, 04 Jun 2008 16:17:57 +0000 http://mobilemarketingprofits.com/?p=108#comment-728 Hey Kim, I read this today and thought you would like it as well. Chetan Sharma, Joe Herzog, and Victor Melfi define mobile advertising as: "any way to message a person while they are mobile through any mobile device, so as to influence their behavior. This includes space advertising such as a mobile banner in an application, promotional treatments such as an SMS 'coupon' or even a mobile search model." http://www.chetansharma.com/mobileadvertising.htm Hey Kim,

I read this today and thought you would like it as well. Chetan Sharma, Joe Herzog, and Victor Melfi define mobile advertising as:

“any way to message a person while they are mobile through any mobile device, so as to influence their behavior. This includes space advertising such as a mobile banner in an application, promotional treatments such as an SMS ‘coupon’ or even a mobile search model.”

http://www.chetansharma.com/mobileadvertising.htm

]]> By: Barbara Ballard http://mobilemarketingprofits.com/108/mobile-marketing-defined/comment-page-1/#comment-720 Barbara Ballard Fri, 30 May 2008 14:06:48 +0000 http://mobilemarketingprofits.com/?p=108#comment-720 Thank you!! While we're on the product design & definition side rather than the advertising side of marketing, we've been saying "we help heads of marketing, product, and user experience optimally engage with their customers via the mobile phone". Thank you!! While we’re on the product design & definition side rather than the advertising side of marketing, we’ve been saying “we help heads of marketing, product, and user experience optimally engage with their customers via the mobile phone”.

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